SIGNATURE SYSTEMHOW TO CREATE A SIGNATURE SYSTEM THAT Explains YOUR MIND, MOUTH, AND METHODS FOR YOUMy eyes roll so far back into my head I can hear them clicking when I see Kardashian-esque … [Read more...] about How To Create A Signature System That Explains Your Mind, Mouth, and Methods For You
WHAT FOOD COURTS CAN TEACH YOU ABOUTNiching DownHow many times have you thought “Damn, I’m really craving the food court right now?”Exactly zero? Me either. Welllllll, except in high school, that was … [Read more...] about What a Food Court Can Teach You About Niching Down
HOW TO WRITE ABRAND ANTHEMTHAT'S AS Original AS A FINGERPRINTA brand anthem (defined by yours truly) is a human-centric brand identity built especially for a unique subculture, movement, or point of … [Read more...] about How To Write A Brand Anthem They’ll Play On Repeat. All day. Everyday!
a solopreneur's guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize... on autopilot (a.k.a the last state you … [Read more...] about How to Write Emotional Copy (that tickles toenails)
5 personality-packedCopywriting How To HacksWords without personality is like a bar without booze - a total $&@/?!# buzz kill! You’ve built a 900 ft. wall between who you are and who you think you … [Read more...] about Five Personality-Packed Copywriting Hacks
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before … [Read more...] about How to Build a Brand Belief System That Gets People Saying YES!
3-PART BRAND COLOR SERIESHOW TO CREATE A FOOLPROOF BRANDING COLOR PALETTEIn this 3-part series you're going to learn everything you need to know to create a branding color palette that'll never … [Read more...] about Creating a Foolproof Branding Color Palette (In Under An Hour)
6 WAYS TO STYLE THE STOCK OUT OFStock PhotographyThe only thing more annoying than having to use stock photography is trying to find photos that actually fit your personality and style. Most of them … [Read more...] about 6 Ways To Style The “Stock” Out Of Your Stock Photography