a solopreneur’s guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize… on autopilot (a.k.a the last state you want to fling your readers into)! To hook people with your words you’re going to have to ditch the jargon and get emotional. This lesson is… Read More »
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Five Personality-Packed Copywriting Hacks
5 personality-packedCopywriting How To HacksWords without personality are like a bar without booze – a total $&@/?!# buzz kill! You’ve built a 900 ft. wall between who you are and who you think you have to be to sell – and it’s time to set that bad boy ablaze! Burn, baby, burn! People want your… Read More »
How to Build a Brand Belief System That Gets People Saying YES!
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before people are going to start throwing hell yeahs around like confetti. The answers to these questions pack all the heart and soul… Read More »
Creating a Foolproof Branding Color Palette (In Under An Hour)
3-PART BRAND COLOR SERIESHOW TO CREATE A FOOLPROOF BRANDING COLOR PALETTEIn this 3-part series you’re going to learn everything you need to know to create a branding color palette that’ll NEVER (evah) fail you.How can I be so sure? And I am sure! Because, on top of all the knowledge bombs I’m dropping, I’ve also… Read More »
6 Ways To Style The “Stock” Out Of Your Stock Photography
6 WAYS TO STYLE THE STOCK OUT OFStock PhotographyThe only thing more annoying than having to use stock photography is trying to find photos that actually fit your personality and style. Most of them look like vanilla-dipped turds designed to serve the masses, which coincidentally just so happens to be the last “flavor” anyone is… Read More »
4 Ways Of Creating Images Without Using Stock Photography
4 ways of creating imagesWithout Using Stock PhotographyHunting down the perfect stock photography for an image can rob you of more hours than it’s worth, which is why you really need to have a couple effortless alternatives waiting in your back pocket. When time is limited and you don’t have a viable stock photo at… Read More »
8 ways to build brand recognition with your images
8 ways to prime your images forMaximum Brand RecognitionBlog images are to websites what the yellow brick road was to Oz. They’re not just some pretty arm candy for your content, they’re a visually recognizable path to your solutions. Recreating the wheel for each of your blog images will cost you brand recognition and turn… Read More »
A Visual Guide to Using Transparent Overlays the Right Way
a visual guide to usingTransparent OverlaysThere are two sure fire ways to infuse your brand identity into your images to make them more memorable. 1. Adding a headline or call to action using your branded font theme. 2. Applying your branding color palette. One of the simplest ways to kill both of those birds with one glorious… Read More »
