Pricing 101:setting your strategy AS A SOLOPRENEURDon’t you wish you had a crystal ball or some other magical thing to help you when it comes to setting your prices. I mean, honestly, is there anything tougher?Setting our pricing strategy is far too critical to the success of our businesses to use one of those magic eight … [Read more...] about Pricing 101: Best Practices + Pitfalls as a Solopreneur
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Driving Business Growth Through Storytelling
5 Examples of Driving businessGrowth Through StorytellingThere’s a riot going on in your head. It’s quiet… and not at all fun. Our thoughts play a huge role in whether we’ll experience success or failure — they are the difference between looking forward to a happy hour and NEEDING one. Fixating on the wrong thoughts can … [Read more...] about Driving Business Growth Through Storytelling
Kicking Impostor Syndrome to the Curb Once and For All
Kicking Impostor Syndrometo the Curb Once and For AllThere’s a riot going on in your head. It’s quiet… and not at all fun. Our thoughts play a huge role in whether we’ll experience success or failure — they are the difference between looking forward to a happy hour and NEEDING one. Fixating on the wrong thoughts can cloud … [Read more...] about Kicking Impostor Syndrome to the Curb Once and For All
Creating a Foolproof Branding Color Palette (In Under An Hour)
FREE 3-PART SERIESHOW TO CREATE A FOOLPROOF COLOR PALETTE FOR YOUR BRANDIn this 3-part series you're going to learn everything you need to know to create a branding color palette that'll NEVER (evah) fail you.How can I be so sure? And I am sure! Because, on top of all the knowledge bombs I'm dropping, I've also got an … [Read more...] about Creating a Foolproof Branding Color Palette (In Under An Hour)
6 Ways To Style The “Stock” Out Of Your Stock Photography
6 WAYS TO STYLE THE STOCK OUT OFYour Stock PhotographyThe only thing more annoying than having to use stock photos is trying to find ones that ACTUALLY fit your style and topic. Most of them are vanillafied offerings designed to serve the masses, which coincidentally end up serving very few because, hello, VANILLA! Fun … [Read more...] about 6 Ways To Style The “Stock” Out Of Your Stock Photography
4 Ways Of Creating Images Without Using Stock Photography
4 ways of creating imagesWithout Using Stock PhotographyHunting down the perfect stock photography for an image can rob you of more hours than it’s worth, which is why you really need to have a couple effortless alternatives waiting in your back pocket. When time is limited and you don’t have a viable stock photo at your … [Read more...] about 4 Ways Of Creating Images Without Using Stock Photography
8 ways to build brand recognition with your images
8 ways to prime your images forMaximum Brand RecognitionBlog images are to websites what the yellow brick road was to Oz. They’re not just some pretty arm candy for your content, they’re a visually recognizable path to your solutions. Recreating the wheel for each of your blog images will cost you brand recognition and turn … [Read more...] about 8 ways to build brand recognition with your images
A Visual Guide to Using Transparent Overlays the Right Way
a visual guide to usingTransparent OverlaysThere are two sure fire ways to infuse your brand identity into your images to make them more memorable. 1.) Adding a headline or call to action in your font theme, and 2.) Applying your color palette. One of the simplest ways to kill both of those birds with one glorious stone is … [Read more...] about A Visual Guide to Using Transparent Overlays the Right Way