hand-crafted & psychology-driven
STRATEGY + IDENTITY + MESSAGING
i HELP SOLOPRENEURS create EDGY anthems
THEIR KINDREDS WILL PLAY ON REPEAT
Addictive brands have one thing in common — they’re always belief building. They understand that once someone buys into your mind, mouth and mission, the sale is just a matter of time.
Your products are nothing more than a means. Where sales are made (and lost) are at the intersections between your brand’s state of mind and your buyer’s belief system.
These intersections are the birth place of your brand’s entire DNA, anthem and all!
The OG Solopreneur Brand Strategist & Stylist
I help mere mortals (solopreneurs, power couples, and family-owned businesses) become legendary brands using a personality-fueled brand development system called Brand Genoming — my battle-tested, psychology-first framework for turning your brain matter into a cash flow amusement park that caters to a specific subculture, movement, or point of view.
In a nutshell, I help my kindreds (what I prefer to call my customers) handcraft brands that are a breath of fresh air in their kindred's world of suffocating BS!