a solopreneur’s guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize… on autopilot (a.k.a the last state you want to fling your readers into)! To hook people with your words you’re going to have to ditch the jargon and get emotional. This lesson is… Read More »
Messaging
Five Personality-Packed Copywriting Hacks
5 personality-packedCopywriting How To HacksWords without personality are like a bar without booze – a total $&@/?!# buzz kill! You’ve built a 900 ft. wall between who you are and who you think you have to be to sell – and it’s time to set that bad boy ablaze! Burn, baby, burn! People want your… Read More »
How to Build a Brand Belief System That Gets People Saying YES!
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before people are going to start throwing hell yeahs around like confetti. The answers to these questions pack all the heart and soul… Read More »
