Pour & Paint
Where affordable meets custom BRAND IDENTITY
without any of the heavy clicking
Pull up a barstool. There’s a BETTER WAY!
Say NO to another month in “logo limbo!”
Say NO to changing your color palette more than you change your underwear.
Say NO to template hoarding, Pinterest porn, and design-fueled day drinking binges.
Say NO to looking (and feeling) like you're in the lemonade stand leagues.
Creating a red carpet ready brand identity doesn’t have to break your balls, your budget, or your spirit - and, no, you don’t have to cave on originality either.
It’s so much easier than you think.
YOUR BRAND IDENTITY IS A DESTINATION.
And that destination is your happy place (and not the kind that you go to in your mind when dunking your head in a barrel of vodka isn’t an option).
That real spot you go to unwind from life and untangle your day… week… month… year!
IT’S THE “CENTRAL PERK” OF YOUR BRAND.
Where would you spend all your time if you could? Perhaps…
Think long and hard because…
THIS IS THE MUSE FOR YOUR ENTIRE brand IDENTITY.
It’s the only creative influence you’ll ever need.
The stylistic nuances of the tile work.
The geometric nature of the wine racks.
The pattern on the wall coverings.
The finishes on the furniture.
The edgy art and breathtaking views.
RIGHT THERE AT YOUR FINGERTIPS.
No driving, clicking, or mind transplanting involved.
All the inspiration you need to get your brand identity done and dusted (for you) in a matter of weeks is painted all over this happy place.
Once you have that, I can take care of the rest. Pour & Paint Branding Bar is where affordable meets custom. You choose your brand identity assets (color palette, logo suite, font theme, pattern suite, image templates, and photography styling) from my vast identity collections and I customize every one of them so they scream YOU!
Here’s how easy brand identities are when you do them Pour & Paint style...
Within 48 hours (Monday-Friday) of bellying up to the bar and paying your tab, I'm going to send you your Getting Started Brief, which will guide you through the pre-work I need you to complete before I can start working on your brand identity. Things like describing your happy place in vivid detail, creating your mood board, and building your brand photography suite - all of which will inspire the creative direction for your entire identity.
SAMPLE THE pours
As soon as your Getting Started Brief is completed, your brand identity tasting will begin. You’ll then be granted VIP access to my fully-stocked asset collections so you can “pour” over the concepts and start selecting the ingredients you want to include in your signature cocktail brand identity.
Each Pour & Paint brand identity includes seven stunning assets, each with its own premium collection of pours (also known as concepts). All collections are loaded with a broad spectrum of styles and aesthetics.
48 pours in collection
66 Pours In Collection
30 Pours In Collection
54 Pours In Collection
98 Pours In Collection
60 Pours In Collection
30 Pours In Collection
PICK YOUR pours
Using the flight board Creative Brief I provide, you’re going to select the pour that best captures the vibe of your happy place for each of the seven assets - tasting menu style. Don’t worry if some things aren’t quite right, I’ll help you make it all perfect.
Iconic, Action & Accent colors defined
Main, Secondary & Submark Logos
Headline, Sub headline, Accent & Body Font Defined
Two Patterns (in color variations across Palette)
Four Nuances (In Color Variations Across Palette)
Three Styles (In Two Photo variations each)
five Square + Pin Sized (in three Color Variations )
Once you’ve completed your Creative Brief I’ll send you a link to schedule our first Zoom chat where we will…
TAP OUT AND LET me TAKE OVER
I know you’d rather make the creative decisions and leave the design work and heavy clicking to the pros which is why all of my Pour & Paint brand identities are 100% done for you!
With both your Getting Started Brief and your Creative Brief in hand, along with any epiphanies had during our Mixology Session, I'll get to work concocting a brand identity so stunning it’s going to make your market jealous, your customers thrilled, and your family proud.
MOCKUP TASTE TEST
It’s one thing to fall in love with ingredients. It’s a whole other to say forever to the final product! I want to make sure you’re 100% in love before you say “I do” to your identity, so a proper taste test is the next order of business.
Within 7-10 business days after your Mixology Session, I'll send you a mockup bundle (like the one shown here) that’s styled with each pour you’ve selected so you can see your entire brand identity pulled together - just like it’ll look in the “wild.”
You’ll then have the chance to request any tweaks or adjustments you want made, as two rounds of revisions are included with every Pour & Paint identity. You and I will work through these changes together and updated mockups will be provided for final approval. Extra rounds of revisions can be purchased at an additional fee.
FINAL SIGN OFF
Once you’ve given your final approval on the brand identity mockup bundle, I'll boogie back into my laboratory to create all of your final high resolution assets - including all the variations chosen during the mockup taste test. Variations may include color variations, photography variations, or spatial variations, depending on the asset.
Within 7-10 business days of approving your mockup bundle I'll send you screenshots of all of your assets, in all variations, to get your final sign off on each and every piece of your brand identity.
You’ll have one more round of revisions at this final sign off stage to request any changes you’d like made at the variation level (i.e change the color combination used on an image template, swap out a photo used in a photo style, etc.). Concept changes at this stage will be honored at an additional fee.
Brand Identity delivered
Within 10 business days after your final sign off, I'll send you a Google Drive link where you can download high resolution .pngs and .ai versions of each and every one of your brand identity assets so you can swan-dive into content creation right away!
Yep, you heard me right! Not only do I provide high resolution transparent versions of all of your assets but I also provide the editable Adobe Illustrator source files to boot. NO ONE ELSE DOES THAT!
ROLL OUT SESSION
Along with your final files, I'll send you a link to schedule your second Zoom chat with me where I’ll help you nail down exactly how to roll out your new brand identity into your images, website, and socials so you can turn your brand into something worth buzzing about.
Belly Up to the Bar
and let's create a buzz-worthy brand identity!
Turning your happy place into a brand identity that people can’t stop eye-guzzling doesn’t have to break your balls, your bank account, or your spirit - or force you to cave on originality either!
grab your barstool today!
Your Tab = $995
Your Burning Q's Answered
Click any questions below to see my sugar-free answer
I start the clock once you submit your Creative Brief as the work done before that depends on your timeframe. Once the clock starts, most projects are completed within 3-4 weeks, but delays in responding and approving your proofs can extend that time frame.
I'm happy to give you a tour of the "tasting room" so you can make sure I’ve got the eye-candy you’re looking for. Because this is a digital design service there are no refunds; however if you want to jump on a quick Zoom chat I’d love to give you a proper sneak peek of all of the asset collections - just email me (email@example.com) and I’ll send you a link to schedule a chat.
Each additional round of revisions is $99 and will be billed prior to the revisions being made.
You own it all, Buttercup!
Don’t worry about that, I've got your back! I'm here to make sure every brand identity is as original as it is stunning… so you’ll never run into an identity doppelgänger. Additionally, I retire pours once they are used 25 times so the collections will never become stale or overused.
The only additional elements you will have to buy are commercial licenses for any premium fonts included in your font theme. All run under $30. I'll provide a link to the most affordable place to purchase your fonts so you don’t have to hunt them down yourself.
I hope you do. That’s what my service menu is for! Don’t let the sass and humor fool ya, I'm serious when I say I'm here to help you turn your brand into something worth buzzing about… in all areas needed.
+ Love Notes
Click any logo tile to eye-guzzle the full project + love note
Pour & Paint
OF DESIGNING A BRAND IDENTITY
Your brand identity is a chorus of whispers that together chant your anthem and reinforce your edge. When the reveal banner is rolled back, Fixer Upper style, what happy place do you want to see on the other side? I double dog dare you to let me help you start trending with your kindreds!
grab your barstool today!
Your Tab = $995