Where You Arrive a Mere Mortal and Leave a Cult Brand in the Making.
a Self-Paced Brand-Development Program That teaches You How To Unlock Your Personality and use it to build a legendary brand from the ground up!
ORIGINAL IDEAS Are an endangered species!
It's literally pretty much all been done.
You're going to be hard pressed to 1.) come up with an original product/service 2.) be able to fund that original idea because innovation costs money, yo!
Original ideas. Fuck 'em!
Originality, that's where it's at!
Sure, you could argue that we're splitting hairs, we wouldn't unfriend you for it, but we're not! It's about a head-space shift and there's a lot of shiftin' we want you to do in that noggin' of yours.
I'm following Dre's brand development process and it's ignited a fire in my belly I thought was snuffed out years ago. Realizations are flooding out of me! This clarity fucking rocks! Thanks, Dre!!
CULT BRANDS Weren't Born cULT BRANDS, They Became One THROUGH A SERIES OF DECISIONS.
Are you willing to make the first decision that's going to get you there?
Here's the sitch...
We’ve entered a new normal. If you think this recent virus-fueled shitshow isn’t going to forever change the way we live, socialize, work and buy… you should start to get real.
Now is the time to invest in your future. Instead of thinking of the COVID-19 pandemic like it’s the end of the world, we suggest that you spend your energy preparing for the new world it’s creating.
And we’ve got a great way for you to get started!
You are invited to keep this party going by joining us inside of the One Eighty Lounge!
Costco meets Coachella
but for entrepreneurs.
THIS IS WHERE YOU CAN JOIN THE AFTER PARTY
The first thing we’re going to do when you join us on the inside is expand on the last five days we’ve spent together during the Brandishing You Pop-Up Bar by taking you through our BATTLE-TESTED, PSYCHOLOGY-BACKED, self-paced brand development system called Brandishing You. (See how nicely that ties together?)
In six short weeks, you’ll learn and create everything you need to brandish your personality like the true differentiator it is — which is especially important today as your audience is actively looking for someone to help them adjust to their new normal.
Once you’re inside One Eighty Lounge, we’ll take you by the hand, step-by-step, through our entire system to help you rebuild your brand from the ground up. When we’re done, you’ll never have to worry about a shortage of rabid fans ringing your digital doorbell desperate to hire you again — no matter what the future holds.
HERE'S HOW BRANDISHING YOU FITS TOGETHER:
::drum roll, please::
Brandishing You is about peeling back the layers of your personality and teaching you how to turn the traits you uncover into a fully developed brand that's virtually impossible to dethrone.
This six-week huddle is going to give you a little why, a LOT of how, and send you on your way! Because it's not about drowning you with theory. It's about showing you how to get shit done while developing a brand with a cult-like following of kindred spirits who buy, champion, and love you like a ride or die.
MODULE 1: BRAND ARCHETYPES
In this module, we're going to introduce you to a tool that'll help you get in touch with the deepest corners of your personality so that you can attract kindred spirits who feel like the Thelma to your Louise. A tool that'll give you the unfair advantage of knowing the psychological sweet spots AND land mines of your audience to show up in ways that give you and your audience all the right feels.
Lesson 1: Personality DNA Test
Lesson 2: Meet Your Brand Archetypes
Lesson 3: Understanding Your Archetype's Driving Force
MODULE 2: BRAND PERSONALITY
In this module, we're going to show you how to assign traits of your personality to six core emotional areas of your brand, as well as identify foundational brand values that will allow you to decide which layers of your personality you're going to lead with.
Lesson 1: Brand Development Questionnaire
Lesson 2: Identifying Your Brand's Core Values
Lesson 3: Defining Your Brand Attributes
Lesson 4: Writing Your Originality Statement
MODULE 3: BRAND POSITIONING
In this module, we're going to get you intimately acquainted with your competitors so that you can identify the most kindred-dense spot in your market to set up shop. The intel you gather will give you a crystal-clear understanding of how to market in a way that makes your audience wonder "Where have you been my whole life?"
Lesson 1: Sizing Up Your Competition
Lesson 2: Finding Your Market Sweet Spot
MODULE 4: BRAND BELIEF SYSTEM
In this module, we're going to get you to the heart and soul of your brand. Once there, we'll show you how to articulate what you find into a belief system that you can use to attract more kindred spirits. You know, the people who buy, champion, and love you like a ride or die!
Lesson 1: Uncovering the Layers of Your Belief System
Lesson 2: Defining What You Stand For and Against
Lesson 3: Writing Your Brand Manifesto
Lesson 4: Perfecting Your Promise
MODULE 5: BRAND VOICE
In this module, we're going to help you get in touch with the wordsmithing style of your brand. We'll also show you how to stock your wardrobe with words, phrases, and ideas that are drenched in your personality to ensure that you can consistently speak and write in a way that makes your audience wanna be pen pals.
Lesson 1: Building Out Your Voice Vault
Lesson 2: Finding the Power in Your Words
MODULE 6: BRAND NAME + TAGLINE
In this module, we're going to help you nail down a brand name that fits like a glove. We're then going to take you through the process of distilling down your core promise into the most potent set of words in your brand arsenal... your tagline.
Lesson 1: Naming Your Brand
Lesson 2: Nine Traits of a Solid AF Tagline
Lesson 3: Brainstorming Your Tagline
Lesson 4: Seven Step Tagline Workflow
Lesson 5: Saying I Do to Your Tagline
Lesson 6: Integrating Your Tagline
MODULE 7: BRAND GRAPHIC LANGUAGE
In this module, we're going to show you how to take your brand personality and develop it into a GRAPHIC love language that your kindreds won't be able to stop eye-guzzling.
Lesson 1: Developing Your Brand's Graphic Love Language
Lesson 2: Creating Your Brand Inspiration Board
MODULE 8: BRAND LOGO SUITE
In this module, we're going to teach you how to pull together all the ideas that are swirling around in your head so that you can ink a 'self-made' stamp all over your brand's legendary logo suite.
Lesson 1: The Ten Commandments of Logo Design
Lesson 2: Choosing the Right Type of Logo
Lesson 3: Creating Your Logo Concepts
Lesson 4: Ten Unbreakable Typography Rules
Lesson 5: Customizing Default Typefaces
Lesson 6: Creating Your Submark Logo Variation
MODULE 9: BRAND COLOR PALETTE
In this module, you're going to learn everything, and we mean EVERYTHING, you need to know to create a color palette that will NEVER fail you or your brand. You'll always have peace of mind knowing your audience has a brand-flavored rainbow to find their way back to your pot of gold.
Lesson 1: Five Types of Color Palettes That Reign Supreme
Lesson 2: Understanding the DNA of Your Color Palette
Lesson 3: Four Ways to Create a Fail-Proof Color Palette
Lesson 4: Trying on Your Color Palette for Size
MODULE 10: BRAND SIGNATURE STYLE
In this module, we're going to turn you into your brand's very own stylist so that you can create a visual vibe that puts you in a league of your own. We're going to show you how to confidently straddle the line between being consistent enough to be instantly recognizable and multi-dimensional enough to keep things fresh. You will never have to worry about your identity becoming stale or outdated again.
Lesson 1: Defining Your Font Theme
Lesson 2: Choosing Your Brand's Textures and Patterns
Lesson 3: Adding the Final Touches to Your Brand Identity
Lesson 4: Crafting a Signature Style for Your Visual Content
Lesson 5: Creating Your Brand Style Board
What a difference a few HOURS make. I've invested thousands of dollars and hours on online courses that did nothing for me. Within the first two hours Dre gave me epiphanies I didn't even know I had in me. I hadn't been able to find my way through this branding shit before I hired her. She's my hero!
Fosters and Frostys
IN ADDITION TO FULL ACCESS TO BRANDISHING YOU
YOUR ONE EIGHTY LOUNGE HANDSTAMP
SUPPORT LOUNGE + 1:1 MENTORING
A members only Brandishing You support lounge where you'll have unfettered access to us and a slew of other cult brands who are ready and willing to rain down on you with encouragement and advice.
valued at $497
COURSE PLANNER WITH EDITABLE WORKBOOKS
A course planner that's loaded with a collection of over 25+ editable workbooks that will help you complete the lessons in this program without having to be chained to WIFI.
valued at $197
INSTANT ACCESS TO THE CONTENT CELLAR
An extensive collection of training, templates, diagnostics, checklists, spreadsheets (including every course, program, masterclass, theme party, you name it, Dre and Andy has created) so you get the resources you need without weeks of research.
valued at $4818
LET'S GET YOU A BRAND AS UNIQUE
AS YOUR GENETIC MAKEUP!
WOW!!!! Dre, Brandishing You is blowing my mind right now! I sorta knew who I was and what my message was but after going through just the first few lessons I'm realizing "sorta" was being generous. You've given me a toolbox of knowledge that I haven't gotten from any of the overpaid gurus I've hired. Let's just say, you're the reason my book FINALLY has a title and why my brand is finally coming together. Thank you!!!
IMAGINE NOT WANTING TO Fake Amnesia ANYMORE WHEN SOMEONE ASKS YOU HOW YOUR BUSINESS IS DOING.
Imagine thaT this time next year...
Your entire brand identity has come together and you're on fucking fire. Everything looks, sounds, and flows so well you can't even stand it.
Your courses are selling out and your services are booked out months in advance. You finally booked that vacay you've been talking about for years, and you didn't even have to go budget.
That big brand you've been crushing on (Yep, THAT one!) just reached out to suggest collaborating on something HUGE together.
You're inundated with emails from kindreds who rain down on you with warm & fuzzies that make your heart race and your toes tingle. You're changing people's lives and it feels so damn good. #highonlife
You just got off the phone with your virtual assistant who is taking care of everything for your current launch, so you decide to snuggle back up on the sofa and get your Netflix on to try and silence your launch nerves. After a couple of hours, you jump online to check in and hot damn your bank account has more in it than when you started binging. (Baller!)
Don't for one DAMN second think
this is a marketing-manufactured pipe dream.
This is just a small list of EXACTLY what Dre was able to accomplish in her FIRST year after launching The Branded Solopreneur in 2014. The day her website went live in November 2014, she was a complete unknown, with no credibility, no connections, no list, and no chance (or so she thought!).
Trust Dre when she says if this hot mess who battles a laundry list of mental health issues can do it, so can you, buttercup! We're here to lend you our 10-step brand development system and human decoder ring brains so you can build your cult-like following even faster than we did.
Dre I have to brag a little, Brandishing You has helped me reconstruct my entire brand from the ground up in less than 3 months, which was just in time to launch at a big trade show I was invited to last week. That trade show netted me $10,000! Not to mention, I finally have the ladyballs to start drafting that resignation letter I've been to afraid too write. Thanks, lady!
your first kindred pile up is so close you can taste it
You're bound to have some Qs you want A'd so scroll away! Don't see your Q listed? Hit us up at email@example.com or pop-in to The Solopreneur Society Facebook SUPPORT lounge and ask AWAY!
Will Brandishing You work for me?
We wish we could categorically guarantee that Brandishing You will work for you, but we can't. Why? Because we don't know what you'll do with this program once you get it. Maybe you'll file it in a favorites folder and never log in. It happens. We can say our system works IF you do the work!
IF you throat punch your fears, commit to not giving up when shit gets real, complete the training, and take advantage of the unfettered support and guidance (from us and a slew of other cult brands), you WILL end up with a cult brand in the making. It's that simple.
Will Brandishing You work for me if I am bubblegumologist, strip pole instructor, or [insert unusual occupation]?
The principles of cult-like branding work in every industry and for all business sizes, even product-based businesses, because they are based on HUMAN behavior. As long as you're catering to humans the system will work.
Although, if you are a strip pole instructor, perhaps you can teach US a few thing. You know, for research purposes. Bow-chicka-bow-wow!
Will I have lifetime access to Brandishing You?
You'll have access to Brandishing You for as long as you keep your One Eighty Lounge membership active. If you only want to partake in the six-week huddle so be it... we won't judge. We hope you'll come for Brandishing You and stay for the rest of the 180s that will follow.
When does Brandishing You start and finish?
You'll have access to all of the training and resources immediately after you checkout. Get started when it's right for you and go through the program at your pace. In other words, you decide what your start and finish dates are. We'll be hosting a six-week huddle, which will be a hyper-focused intensive that's fueled by implementation, accountability and mentoring. But, even after that wraps, you'll have access to any mentoring you need from Dre, Andy and the rest of the barflies for as long as you keep your One Eighty Lounge membership active.
Is there a private SUPPORT LOUNGE for Brandishing You?
You bet your ass there is! You'll get an invite to join our member only (Mighty Networks) support lounge after you purchase your membership to One Eighty Lounge. The members that are part of this community are going to be a source of new friends and fierce allies, so come often and stay as long as you'd like. We don't want you to miss out on any of the unwavering support and perks going down on the daily in there.We visit the lounge daily (Monday-Friday) to personally provide a response to each and every post + we have bi-weekly scheduled office hours where you can get LIVE face-to-screen feedback on anything you're working on.
Why should I buy now? I'm kinda knee-deep in this whole coronavirus shit show.
Us too, so we get it! But the truth is that right now is the time to get serious and invest in your future. Instead of thinking of the COVID-19 pandemic like it’s the end of the world, we want to see you spending your energy preparing for the new world it’s creating. The sooner you learn the not-so-dark art of cult-like branding the better off your business (and life) will be in this new normal you're navigating!
Why is this priced so low?
Because our generosity is as big as our personalities AND because we love you (even if our resting bitch-faces say otherwise)! All joking aside, our big picture goal is to see solopreneurs rule the fucking world! We believe, with every fiber of our beings that offering this program (along with every other resource we have) at one insanely low monthly membership is the best way to attain that dream.
How can I pay for my ONE EIGHTY MEMBERSHIP (AND GET FULL ACCESS TO BRANDISHING YOU)?
You can pay via all major credit cards. Your second month's membership will trigger payment 30 days after the original and so forth on a monthly basis. You can cancel your One Eighty Lounge membership in your Teachable dashboard at any time and you will not be billed again.
I just joined! what happens next?
After you've purchased your membership, you'll receive a welcome email from us with a link to join the One Eighty Lounge hosted on the Mighty Networks platform. That email will have all the details you'll need to get in our support lounge in under two minutes. You'll also receive an order confirmation directly from Teachable, which is where we host The Content Cellar and is home to the Brandishing You program. One Eighty Lounge is where the mentoring, bonding, and getting shit done will happen.
What if I find that Brandishing You isn't for me, can I get a refund?
Because Brandishing You is part of our One Eighty Lounge membership we do not offer refunds; however, you can cancel your membership at any time and will not be charged again.
I still have questions or need more info to make sure this huddle and lounge is right for me. how can I reach you?
We want you to have all the 411 you need to feel confident that One Eighty Lounge and Brandishing You are the perfect match for you. So, hit us with any burning Qs at firstname.lastname@example.org. We will personally respond within 24 hours or less.
I wanted to say THANK YOU so so so much. This program was so awesome and I wanted you to know that you are amazing. It not only helped me brand my business, but I was able to pass on the knowledge to a client. I've never done branding work myself, but I took everything you've taught me and was able to help her with a rebrand. When we were done she told me she, 'finally understands what a brand is about!'.
Mirella De Boni
BRANDISHING YOU & one eighty lounge are BACKED BY
THREE BLOOD PINKY PROMISES
BLOOD PINKY PROMISE ONE: We promise to never teach you anything that hasn't already been battle-tested and conclusively proven to be effective. Translation: We'll never use you as a guinea pig or lab rat to see if something works.
BLOOD PINKY PROMISE TWO: We promise to never throw a PDF at you and then disappear behind a "support" email. We'll take you step-by-step through the process — holding your clammy, sweaty hand around every bend and through every valley of our development system so that you can change lives with your own cult-like brand.
BLOOD PINKY PROMISE THREE: We promise to silence your headspace hooligans once and for all, giving you a better after, a brighter brand future, and more Thelmas to your Louise tripping over themselves to ring your digital doorbell with love notes AND c-notes.
*holding our pinkies out to seal our promise*
What do you say? are you in like Flynn?
let's drown your brand in kindred spirits