branding roiROI = Return On Investment (a.k.a getting your money's worth)20 WAYS TO Cash In on your brand strategy, identity, messaging, and target marketing.A lot of entrepreneurs think … [Read more...] about 20 Solopreneur-Approved Permission Slips That’ll Increase Your Branding ROI
brand archetypeWhat It Is, How To Find It & How To Use ItBusiness doesn't have to equal boring and professional doesn't have to equal phony. If you want to work with clients who you can be … [Read more...] about Brand Archetype: What It Is, How To Find Yours & How To Use It
SIGNATURE SYSTEMHOW TO CREATE A SIGNATURE SYSTEM THAT Explains YOUR MIND, MOUTH, AND METHODS FOR YOUMy eyes roll so far back into my head I can hear them clicking when I see Kardashian-esque … [Read more...] about How To Create A Signature System That Explains Your Mind, Mouth, and Methods For You
WHAT FOOD COURTS CAN TEACH YOU ABOUTNiching DownHow many times have you thought “Damn, I’m really craving the food court right now?”Exactly zero? Me either. Welllllll, except in high school, that was … [Read more...] about What a Food Court Can Teach You About Niching Down
how to write aBRAND ANTHEMTHAT'S AS Original AS A FINGERPRINTA brand anthem (defined by yours truly) is a human-centric brand identity built especially for a unique subculture, movement, or point of … [Read more...] about How To Develop A Brand That Stands For Something (5-Part Series)
a solopreneur's guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize... on autopilot (a.k.a the last state you … [Read more...] about How to Write Emotional Copy (that tickles toenails)
5 personality-packedCopywriting How-To HacksWords without personality is like a bar without booze - a total $&@/?!# buzzkill! You’ve built a 900 ft. wall between who you are and who you think you … [Read more...] about Five Personality-Packed Copywriting Hacks
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before … [Read more...] about How to Build a Brand Belief System That Gets People Saying YES!