HOW TO WRITE ABRAND ANTHEMTHAT'S AS Original AS A FINGERPRINTA brand anthem (defined by yours truly) is a human-centric brand identity built especially for a unique subculture, movement, or point of … [Read more...] about How To Write A Brand Anthem They’ll Play On Repeat. All day. Everyday!
a solopreneur's guide toemotional CopywritingWords without emotional context are just a bunch of letters strung together in a way our brains can recognize... on autopilot (a.k.a the last state you … [Read more...] about How to Write Emotional Copy (that tickles toenails)
5 personality-packedCopywriting How To HacksWords without personality is like a bar without booze - a total $&@/?!# buzz kill! You’ve built a 900 ft. wall between who you are and who you think you … [Read more...] about Five Personality-Packed Copywriting Hacks
The 8 Emotional ReceptorsTHAT MAKE UP YOUR BRAND BELIEF SYSTEMYour brand belief system is where sales happen! There are eight questions you need to be able to answer, at a moment’s notice, before … [Read more...] about How to Build a Brand Belief System That Gets People Saying YES!
3-PART BRAND COLOR SERIESHOW TO CREATE A FOOLPROOF BRANDING COLOR PALETTEIn this 3-part series you're going to learn everything you need to know to create a branding color palette that'll NEVER (evah) … [Read more...] about Creating a Foolproof Branding Color Palette (In Under An Hour)
6 WAYS TO STYLE THE STOCK OUT OFStock PhotographyThe only thing more annoying than having to use stock photography is trying to find photos that actually fit your personality and style. Most of them … [Read more...] about 6 Ways To Style The “Stock” Out Of Your Stock Photography
4 ways of creating imagesWithout Using Stock PhotographyHunting down the perfect stock photography for an image can rob you of more hours than it’s worth, which is why you really need to have a couple … [Read more...] about 4 Ways Of Creating Images Without Using Stock Photography
8 ways to prime your images forMaximum Brand RecognitionBlog images are to websites what the yellow brick road was to Oz. They’re not just some pretty arm candy for your content, they’re a visually … [Read more...] about 8 ways to build brand recognition with your images