Brand archetypes
in the wild
The anti-big business, anti-guru, anti-instaglam, anti-"business in a box," anti-be-all-the-things, anti-"fake it, til' you make it," anti-"downplay your uniqueness," anti-"wish I listened to my gut instead of that dude on X," anti-rule imposing, anti-absolute, anti-"Steve Jobs" case studies for solopreneurs, power couples, and family brands who are sick of the online business 'examples' provided.
CAREGIVER
ALTRUIST | ADVOCATE | COMPASSIONATE
CREATOR
ARTISTIC | SKILLED | IMAGINATIVE
ENTERTAINER
JOKESTER | COMEDIAN | LIGHT-HEARTED
EXPLORER
PIONEER | ADVENTURER | SEEKER
(G) NEXT DOOR
REALIST | BFF | MODEST
HERO
WARRIOR | CRUSADER | DETERMINED
INNOCENT
OPTIMIST | PURIST | HUMBLE
LOVER
HEART-CENTERED | BEAUTY | PARTNER
MAGICIAN
VISIONARY | INTUITIVE | TRANSFORMER
outlaw
REBEL | STRAIGHT-SHOOTER | NON-CONFORMIST
ROYAL
ARISTOCRAT | RULER | EXECUTIVE
sage
THINKER | RESEARCHER | TEACHER
NOT SURE What VIBRANT
SHADES OF BRAND
PERSONALITY
YOU ARE?
Give me 5 minutes, and I'll tell you exactly what TWO SHADES have your name written all over them!