Optimist | Cheerleader | Utopian
You're as pure as they come and wouldn't hurt a fly. You can spot the silver lining in any situation and have a knack for seeing the natural beauty in things. Your audience adores your carefree and sunny vibe... and loves seeing the world through your rose-colored glasses.
THEIR natural state
Finding the silver lining in everything
Seeing the natural beauty in everyday things
Taking a natural approach
THEIR state of mind
THEIR turn offs
THEIR voice & vibe
THEIR content & products
Offers simple solutions to common problems
Is laced with nostalgia
Taps into their customer's wholesome nature
Makes life enjoyable
THEIR customers are chasing
Feelings: Happiness, Gratitude, Renewed
Mood: Chill, Value-driven, Organic
Lifestyle: Personal Utopia, New Beginning, Spiritual Oneness
Michael J. Fox
creator big brands
there are four shades of the
IS Bursting WITH ENERGY AND a POSITIVE ATTITUDE
They demonstrate an unwavering belief in the goodness of humanity and are open to possibilities. Their curious nature tends to bring out the best in those around them.
IS SWEPT AWAY BY POSSIBILITIES
They communicate abstract ideas with the help of a vivid imagination. Possessing the faith of a child, they prefer to live in the paradise of their mind.
IS A CATALYST FOR POSITIVE CHANGE
They’re driven by the belief that individuals can make the world a better place and the possibility of positive change. They spread ideals of harmony and peace, cooperation and collaboration.
IS A SOURCE OF INSPIRATION
They serve as a conduit to knowledge and understanding - a true spreader of motivation.