INNOCENT archetype

Optimist | Cheerleader | Utopian

You're as pure as they come and wouldn't hurt a fly. You can spot the silver lining in any situation and have a knack for seeing the natural beauty in things. Your audience adores your carefree and sunny vibe... and loves seeing the world through your rose-colored glasses.

THEIR natural state

Finding the silver lining in everything
Seeing the natural beauty in everyday things
Taking a natural approach

THEIR state of mind

Moral
Modest
Wholesome
Happy
Loyal
Relaxed
Radiant
Excited
Harmonious
Honest

THEIR turn offs

Cynicism
Theatrical reactions
Attention seekers
Negativity

THEIR voice & vibe

Simple
Upbeat
Lighthearted
Optimistic
Cheerful
Humble

Pure

THEIR content & products

Offers simple solutions to common problems
Is laced with nostalgia
Taps into their customer's wholesome nature
Makes life enjoyable

THEIR customers are chasing

Feelings: Happiness, Gratitude, Renewed

Mood: Chill, Value-driven, Organic

Lifestyle: Personal Utopia, New Beginning, Spiritual Oneness

creator celebrities

Taylor Swift
Mr. Rogers
Jennifer Aniston
Julie Andrews
Michael J. Fox
Zooey Deschanel
Sandra Bullock

creator big brands

Sesame Street

Nintendo WII
Whole Foods
Coca Cola
Charmin
Snuggle
Dove

there are four shades of the

INNOCENT archetype

the

CHILD

IS Bursting WITH ENERGY AND a POSITIVE ATTITUDE

They demonstrate an unwavering belief in the goodness of humanity and are open to possibilities. Their curious nature tends to bring out the best in those around them.

the

DREAMER

IS SWEPT AWAY BY POSSIBILITIES

They communicate abstract ideas with the help of a vivid imagination. Possessing the faith of a child, they prefer to live in the paradise of their mind.

the

IDEALIST

IS A CATALYST FOR POSITIVE CHANGE

They’re driven by the belief that individuals can make the world a better place and the possibility of positive change. They spread ideals of harmony and peace, cooperation and collaboration.