Royal BRAND

their offers

IN THE WILD

Instead of focusing on a roster of services, they offer three high-end services that clearly outline who they're perfect for. It's kinda like when you walk into those high-end shops with (maybe) 10 items sparsely featured in the entire store. The lean + expensive business model is a trademark (pun intended) of the Royal brand.

their BRAND PURPOSE

IN THE WILD

Why they do what they do (beyond the money).

True to a Royal Brand they see the world through the lens of AUTHORITY. In their case, it's about protecting you from the THREAT of imitation, which (in their "eyes") is where creative freedoms are stripped for entrepreneurs, hindering their ability to rise to the highest echelons of authority. If you strip an entrepreneur of their free thinking, you starve them of their (ability to) influence - that's what Canary and Hedge are here to prevent.

We're An Intellectual Property Law Firm that Specializes in Protecting Creatives and Independent Professionals.

Through our seamless approach, and intelligent counsel we protect founders-to-be, startups, and established brands alike ready to legally level up and build a hedge of protection around their business and creative content through trademark registration and other customized brand protection strategies.

We strengthen and protect modern, wildly creative, and goal-driven entrepreneurs nationwide that aim to have true legal authority over their original ideas, creative content, and brand identities.

Our brand name takes inspiration from our mission. Canaries represent joy, freedom, and intellectual development. Hedges signify boundaries that protect from outside threats. We aim to protect your brand so you can have the security and freedom to develop your intellectual property without the threat of imitation or theft.

With a trusted voice, fearless advocacy, and intelligent counsel, we support creative service and product-based businesses with a broad range of essential brand protection strategies customized with each client's unique business realities in mind.

their BRAND POSITIONING

IN THE WILD

What makes them so different from everyone else.

They're not just a law firm. They're not just a bunch of IP (intellectual property) experts. They specialize in protecting you from the inevitable imitations that pop up when you're an authority in your field. True to a Royal Brand's ways, they emphasize the STATUS (in their case, that comes with protecting your business from copycat culture).

They don't focus on the stats or educational aspect like a Sage would. They don't focus on the passion aspect like a Lover or Creator would. They don't focus on the transformation aspects like a Magician would. For a ROYAL... it's all about the influence that something is going to lend you.

We are a modern, woman-owned, purposefully branded, and cultural-shifting brand protection law firm.

We’re Here to Equip Entrepreneurs to Own Their Creativity

If you’re anything like most of our clients, you know setting up a strong legal foundation is mandatory for your business to thrive, but identifying all the possible ways your brand can be misused can be overwhelming – and knowing what to do about it can be confusing. You just want someone to tell you what works and take the stress and worry out of it for you.

WE CAN HELP WITH THAT.

A modern law firm for wildly creative & independent professionals ready to sell, scale, and legally level up.

WE BELIEVE:

• Great brand design needs legal protection

• Legal counsel should be simple but significant

• Original creators deserve the spotlight

• Your brand is the soul of your work

Through our modern and editorial approach to providing legal counsel, we customize and execute powerful and personalized brand protection strategies that are uniquely fitted to help you accomplish your brand development goals no matter where you are on your business journey.

From one-time consultations to ongoing support, we’re here to help you better understand the process of protecting your brand from start to finish.

their BRAND PERSONALITY

IN THE WILD

People often think a Royal brand has to have a superiority complex of some kind to be a true Royal - I love that Canary & Hedge disrupted the hell out of that idea. Like everything else, there's a spectrum... and there's also the unique nature of the shades of personality YOU have.

It's like saying all Virgos are exactly the same. Sure, they've got similar hardwiring but tons of other aspects are totally different depending on the individual. This is why I have my barflies + clients focus on their top 2-3 archetypes - none of us fit into a single shade - we all have a duality + complexity that makes us the unique snowflakes we are.

You definitely won't see Canary and Hedge cracking jokes or going all heart centered on your ass, but they don't come across as arrogant or superior either. Their voice is refined + highly structured, but you definitely get whiffs of Caregiver (of all unexpected things). Hey, "protection" doesn't always come with a doctor's coat. Sometimes it's the queen or king quietly sitting in the corner. 😉

Take the Next Step to Strengthen and Protect Your Brand

Strategy and soul.

Design and protection.

Aesthetics and authority.

You can have it all.

Did you know you can file a trademark application to protect a business you haven’t launched yet?

With an Intent to Use trademark application, we can secure your brand name before you official launch.

This gives you plenty of time to build your business with peace of mind.

So, what business idea have you been keeping on the shelf?

Don’t stop at an LLC. Secure the use of your business name nationally with a registered trademark and avoid the risk of being forced to rebrand later down the road.

When you respect your brand—others will too.

We protect your brand, so you can focus on building it.

You’ve worked hard to build a recognizable brand – and that’s something you want to protect.

Let us protect your brand, your ideas, and your intellectual property from the threat of imitation or theft.

The Kardashian-Jenner family is back in the news for another alleged brand heist.

We’ll let you be the judge…

Before you decide to put off protecting your brand, do the math.

Everybody doesn’t dream of building their own table.

I get it! It doesn’t come with instructions and it is not as glamorous as social media will have you believe.

Sometimes building your own table becomes an option only after spending years trying to fit in and be valued at someone else’s table.

In other cases, it becomes mandatory for survival because no one would even allow you to be in the room, let alone sit at their table.

Despite what led you to build your own, the goal is to build it properly with a strong legal foundation so it can accommodate seating for more than one.

their brand passion

IN THE WILD

They've got a classic, sophisticated, and polished visual identity, which is exactly what you'd expect from a Royal brand. Their branding includes a really simple typography logo, a neutral color palette (blacks, greys, and beiges), a high-fashion type of font, and a headline + photography style that together look like they were ripped right outta Harper's Bizarre. The props and people in their photos are all dripping with sophistication, which captures the affluence that's so customary in a Royal brand, and it all reinforces their vintage high fashion style.

WANT MORE Royal branding inspiration?

😍

VISIT Canary & Hedge's

 WEBSITE + INSTAGRAM

HOW YOU CAN USE canary and hedge AS INSPIRATION

IN YOUR BRANDING (EVEN IF YOU'RE NOT A royal BRAND)

✅ Instead of offering every product + service you've ever been asked about or made a buck doing, focus on figuring out which 1 or 2 products/services you want to offer so you can put together a DOABLE plan that'll actually get you to your monthly financial goals without sacrificing the rest of your life. The more offers you have to juggle, the harder it is to grow your income because it just becomes too much damn work. Most offers take an average of 3 years to find their profit potential (because there are a LOT of steps to building a lucrative offer - they're like fine wine). To make your business easier to run in even less time, you've gotta get your product/service suite down to a lean, mean, machine you can not only sustain but evolve.

✅ To give your points an even more YOU-shaped spin, make up words that describe different parts of your point. Think: heist-ish from Canary and Hedge, unfuckwithable from Ash Ambirge, or Guru Pipeline from yours truly. This is just another way to differentiate yourself - I mean, how many of your competitors have coined their own words or phrases to describe the insanity, humor, progress, or turmoil that you're seeing? COIN AWAY, Buttercup! There are no rules but the ones you impose.

AND HEY, IF YOU ARE A royal BRAND

Brandish That Shit Loudly + Proudly

Your kindreds love learning from YOU because your standard of excellence is so contagious + inspiring that it helps them achieve higher levels of power and wealth.

Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!