ROYAL archetype
Sovereign | Ruler | Aristocrat
You're a born leader and influencer. You don't apologize for the affluent life you live, the a-list connections you have, or that unwavering confidence that captivates other struggling leaders. Your audience admires your impeccable taste and big thinking and looks to you as the standard of excellence they aspire to.
THEIR natural state
Dominating their trade
Catering to influential people
Maintaining their grip of power
THEIR state of mind
Articulate
Aspiring
Noble
Driven
Sophisticated
Polished
Wealthy
Successful
Influential
Prosperous
THEIR turn offs
Chaos
Power struggles
Being debated
Taking orders
Trivial figures
Inferiority
THEIR voice & vibe
Noble
Sophisticated
Elite
Highly structured
Prestigious
Confident
Refined
Affluent
THEIR content & products
Emphasizes status
Is laced with authority
Taps into their customer's elitism
Oozes elegance
THEIR customers are chasing
Feelings: Worthy, Prominent, Persuasive
Mood: Class-based, Dignified, Prestige
Lifestyle: Impressive, Top Of Food Chain, Financial Titan
creator celebrities
Anna Wintour
Kanye West
Mariah Carey
Mark Zuckerberg
Warren Buffet
Gene Simmons
creator big brands
The Four Seasons
American Express
British Airways
Mercedes-Benz
Louis Vuitton
Microsoft
Rolex
there are four shades of the
ROYAL archetype
01
02
03
04
the
SOVEREIGN
CARRIES AN AIR OF PRESTIGE AND RANK
Holding fast to tradition, they are controlled and proper in the public eye, and carry a great deal of responsibility to act accordingly.
the
JUDGE
PRIDEs THEMSELVES
ON A BALANCE OF COMPASSION AND JUSTICE
They use discernment and wisdom to challenge wrongs that need to be righted, as they are driven to provide structure to society.
the
AMBASSADOR
ACTS AS
A DIPLOMAT
They strategically maneuver complex issues and relationships to restore stability on common ground.
the
PATRIARCH
ACTS AS THE HEAD
OF THE FAMILY
They maintain order and provide protection to those under them to inspire feelings of security.
ROYAL ARCHETYPES are driven by...
ASPIRING
OTHERS TO LIVE A PROSPEROUS LIFE
INFLUENCING
HIGHER LEVELS
OF dominance AND WEALTH
because
POWER IS
EVERYTHING!
DON'T KNOW your archetype?
find out by taking my BRAND PERSONALITY archetype test
