magician BRAND

her offers

IN THE WILD

Here's a snapshot of her entire offer suite.

Tell me these names don't have Magician vibes dripping out of every morsel... I dare ya! Mastery... Power... Soul... Magnetic...Rituals... spoken like a true transformation junkie.

her BRAND PURPOSE

IN THE WILD

She's not about business coaching for moms (which would make her forgettable AF)... she's about realigning moms with the energetics they want to step into - so they can have it all. She's about the TRANSFORMATION behind entrepreneurial success - that's what a Magician Brand is all about.

90% of the work as a mother & CEO is energetics. It's shifting your beliefs and identity to become the woman who gets to have it all. Unapologetically receive it all.

That's the true work I do. And that's what I support my clients with. So they can be moms first and wealthy af business owners, too.

I’m a whole human.

And a mom.

And a woman.

And a friend.

And someone who likes to spend 5 hours on a Tuesday doing a needle-felting project for fun. 😂

And the idea that I would need to think about business all the time, be “fully committed” or hustle long hours to make it work are just BS honestly.

I don’t have any desire to do that.

And it’s not necessary to create the wealth I desire.

You either.

You can be fully obsessed with your work and still not have it be the #1 priority in life.

In fact… it probably shouldn’t be.

I am the mentor, however, who will help you get out of your own way and tap into your confidence & certainty & self-power more than ever before.

We’re making wealth overflow your new baseline as you focus less on work and more on being a mama. Create momentum.

The women in my world, are unrelatable in a lot of ways.

That’s what attracts them to my containers. 💎

They’re doing things differently. So am I.

If you are too and want to be held by a mentor who gets it, come play!

her BRAND POSITIONING

IN THE WILD

Notice how she explains her specialty using a very spiritual tone - e.g. hold space for you, find your FLOW as a mama, hold both roles in equal power, potent, impactful rituals... every word that pours off the screen embodies the metamorphosis behind her Magician ways.

P.S. I love that she calls herself a snob + drops the occasion f-bomb too, because it's a crying shame that so many personal brands think that being a certain personality type means you can't use the language you actually use or be the complex creature you really are. Horse shit! If you curse in your life, you should curse in your business... because that's YOU!

If this wasn't her, the f-bombs + snobbery would feel so calculated + manufactured, but they don't. You've got a beautiful woman, all kinds of pregnant, talking about soul power + energetic flow... and still... the f-bomb + snobbery feel right. THAT'S authenticity, baby!

Around here, we don’t believe that sacrifice is necessary to create the money you desire. You can have the spacious days, the present motherhood, and the multi $5-figure cash months. The key ingredient: tapping into energetic alignment and your wealthy mindset.

Energetics and business coach for mamas who desire wealth overflow

My signature group program is designed specifically for mamas in business. This is everything you need to know (energetically and strategically) about curating a booked-out client business, that allows for flexibility and FLOW as a mother.

Contrary to what you’ve been told, you don’t have to choose. Between being a “good” mom or a successful entrepreneur. It’s no longer one or the other. A new paradigm is here where you get to hold both roles in equal power.

It’s about having potent, impactful rituals that

poof away your feelings of mom guilt & burnout as a creative.

I’ve had a lot of amazing mentors over the years, but the truth is, many programs & masterminds are simply not designed for moms. They’re designed for women with 8hrs. a day to work, uninterrupted time and space, and are fully rested every single night (that’s definitely not me, and probably you either haha).

Growing your business as a mama is more about CURATING what works and being super intentional about your actions & beliefs daily. You don’t have the time to f*ck around. There are bigger priorities at stake!

My clients love to hire me because of who I am and who THEY BECOME in my space.

I am a coach. I’m a mentor. I’m a mom, too.

And I’m also the one who’s going to call you up and into your BIG desires and give you PERMISSION to go ALL IN on what you want.

Truth be told, I’m kind of a snob. 🙃 In the best way. Hear me out haha.

My husband would describe it as “stubborn” lol

But there are some things that I’m just not willing to waver on.

☕️ You’ll never catch me at a Starbucks, I only want the v. fancy $8 organic, locally roasted sort of coffee shops.

If I’m buying jeans, I’d rather spend $200 than $30 at H&M.

Where it matters… my standards are high.

💡 And the same is true in my coaching.

I’m not going to let you go for a $8k month when what you really desire is $20k.

I’ll hold space for you as you create new boundaries, even when a client might get upset.

I’ll help you let go of the things you don’t actually want to be doing in your business.

Because you fcking deserve it and you’re not here to settle. 🔥🔥

her BRAND PERSONALITY

IN THE WILD

Who she is when she's being herself.

At the core of every Magician's personality is this natural inclination to approach things from a place of higher consciousness, which makes them enchantingly deep in the way that they explain their points - Cassie is such an awe-inspiring example of this.

She's the epitome of a Magician brand, but she still maintains her unique sense of self (which doesn't all fit inside the Magician mold), and that's part of what makes her so distinct + memorable. You get the magic, but you also get the sense that there's a spicy shade or two of "fuck this BS" Outlaw lurking inside her too. THAT'S true individuality - too complex to be an exact science + too unique to explain it in absolutes.

Sign up for Receiving Portals — my new, FREE 5-day

secret podcast. De-stress your relationship with money and open up the portals to receive more $$ with peace.

Motherhood is a powerful portal to more wealth & spaciousness in your business.

Change comes from you stepping up and taking radical responsibility for your reality. I love to support women who are deeply empowered from within. And, we believe that you don’t have to do it alone. You’re being supported, guided, and held by the divine.

And I’m really in love with helping you realize how FREAKING possible it is to have a business overflowing with cash and be thriving as a mama, too. You get to have it all when you decide you can.

Psst… want a coaching experience that’s a little more than an “$8 vanilla-lavender oat latte at the fancy coffee shop”?

Motherhood is a portal to more wealth when you decide it is. It’s not an obstacle.

It’s the embodiment of life force, love, abundance and an overflow of energy.

So what if you saw it as that, and infused those beliefs into your business & relationship with money?

This isn’t your average vision boarding. This is soul-deep permission and taking radical self-responsibility for your desires. Clarity on what you want AND who you are.

her brand passion

IN THE WILD

TONS of the branded eye candy she's dropped on her website + across her socials.

Her visual style really honors her "Magician with a side of fuck-this-BS" vibes. She's got a mostly neutral color palette with a pop of color (gold), she uses soft white photos with vintage-looking black + white photos, and she bounces between an uppercase headline style and a smaller sentence-case style. She's captured her own personal duality (magician meets fuck-this-BS Outlaw) perfectly on the visual side of her brand!

WANT MORE magician branding inspiration?

😍

VISIT cassie gudmundson's

 WEBSITE + INSTAGRAM

HOW YOU CAN USE cassie AS INSPIRATION

IN YOUR BRANDING (EVEN IF YOU'RE NOT A magician BRAND)

✅ Instead of holding back on all the crazy, off-the-wall, and/or 4-letter-laced things you want to say because you think it'll revoke your [ARCHETYPE GOES HERE] card-carrying status, just say them! Your kindreds (which is what I prefer to call dream clients) will LOVE that you're 98.6% this and 1.4% that, or 48% this and 52% that- it's called duality, and it's what makes you so ridiculously relatable to (the right kinda) people. Lean into your contradictions because THAT'S what'll make you sound + feel so real.

✅ The next time you're having a perfect skin day and/or a hair day, or just all around "I feel/look GOOOOD!" day (we can't be greedy, the whole trifecta is as rare as a unicorn sighting, so ONE on its own is all you need), setup a tripod - human or not. Kids and significant others make great portable tripods 😉 Then, take some fucking pictures, Buttercup! People wanna see your face! You get to choose what you delete + what you post, so have fun with it. Worst case, you hate them all, but what if there's ONE that's just so 'YOU'? Nerves + self-criticism are to be expected the first few times you get your DIY photo session on (and plenty of times after that too), but they get easier and make a huge difference business-wise. P.S. Just so we're clear, "they" don't need your good skin, hair, or mood; that's just so it's a bit easier for YOU to put yourself out there.

AND HEY, IF YOU ARE A magician BRAND

Brandish That Shit Loudly + Proudly

Your kindreds love learning from YOU because your wise, thought-provoking, and cutting edge ways are so contagious and inspiring that it helps them become the best version of themselves.

Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!