WHEN YOU'RE AN
Innocent archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE AS PURE AS THEY COME!
You embody "genuine sweetheart" without even trying.
Being able to see the natural beauty in e-v-e-r-y-t-h-i-n-g allows you to find the silver lining in any situation. You don't indiscriminately give things and people the benefit of the doubt because you're naive, you do it because you believe in receiving everything life throws your way with peace and gratitude.
Your clients, customers, and community love learning from YOU because your wholesome + carefree ways are so contagious and inspiring that they help them see the world through healthier shades of (rose) colored-glasses.
OPTIMIST
CHEERLEADER
UTOPIAN
YOUR natural state
Finding the silver lining in everything
Seeing the natural beauty in everyday things
Taking a natural approach
YOUR state of mind
Moral
Modest
Wholesome
Happy
Loyal
Relaxed
Radiant
Excited
Harmonious
Honest
YOUR turn offs
Cynicism
Theatrical Reactions
Attention Seekers
Negativity
YOUR voice + vibe
Simple
Upbeat
Lighthearted
Optimistic
Cheerful
Humble
Pure
YOUR content + offers
Offer simple solutions to common problems
Are laced with nostalgia
Tap into your customer's wholesome nature
Make life enjoyable
YOUR customers are chasing
Feelings: Happiness, Gratitude, Restored
Mood: Chill, Value-Driven, Organic
Lifestyle: Personal Utopia, New Beginning, Spiritual Oneness
Innocent celebrities
Taylor Swift
Mr. Rogers
Jennifer Aniston
Julie Andrews
Michael J. Fox
Zooey Deschanel
Sandra Bullock
Innocent big brands
Sesame Street
Nintendo WII
Whole Foods
Coca Cola
Charmin
Snuggle
Dove
THERE ARE Four SHADES OF An
Innocent brand
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03
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THE CHILD
IS BURSTING WITH ENERGY AND A POSITIVE ATTITUDE
They demonstrate an unwavering belief in the goodness of humanity and are open to possibilities. Their curious nature tends to bring out the best in those around them.
THE DREAMER
IS SWEPT AWAY BY POSSIBILITIES
They communicate abstract ideas with the help of a vivid imagination. Possessing the faith of a child, they prefer to live in the paradise of their mind.
THE IDEALIST
IS A CATALYST FOR POSITIVE CHANGE
They’re driven by the belief that individuals can make the world a better place and the possibility of positive change. They spread ideals of harmony and peace, cooperation and collaboration.
THE MUSE
IS A SOURCE OF INSPIRATION
They serve as a conduit to knowledge and understanding - a true spreader of motivation.
NO MATTER WHAT SHADE OF Innocent YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO SPREAD MORE PEACE + HAPPINESS
the desire
TO FIND NATURAL BEAUTY IN EVERYDAY THINGS
the BELIEF
THAT TO BE
FREE, YOU HAVE
TO BE YOU!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
Innocent WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
