EXPLORER BRAND

HER offers

IN THE WILD

Here's a snapshot of her entire offer suite.

Ash Ambirge, the wild child behind Selfish Forever, is one of my ALL-TIME favorite boss bitches on planet Internet. I've been following her (and learning from her) for over 8 years, so I've gotten to watch her evolution (in life + business). She's got shades of Outlaw that run DEEP inside her (which were front + center in her previous personal brand, The Middle Finger Project), but for the last few years, she's strategically chosen to lean into her Explorer shades of brand personality. It all culminated in the launch of her rebrand, Selfish Forever, which has a whopping ONE offer - Selfish School.

She's such a killer example of rebranding because she didn't change as a person, (evolved, YES, changed, NO), she just realized that she outgrew the purpose, positioning, and passion that drove her Outlaw ways and was in a season of life where her Explorer ways were what spoke to her the loudest.

It's not that her beliefs or personality changed, it's that she's just pulling from different parts of them now. Instead of coming at the topic of running a successful business from her fuck-the-establishment side, she now comes at it from her travel-the-world side.

She simply couldn't fight her drive for adventure + exploration and realized that she wanted to talk about business from THAT lens rather than her long-running Outlaw lens.

HER BRAND PURPOSE

IN THE WILD

Why she does what she does (beyond the money).

You see her Explorer-laced passion pouring out of every point she makes. She drops more references to travel than she does business, and yet it's crystal clear what she's ALL about - redefining what it means to be a digital nomad in this new era of online business. You WANT her idea of business, right? Packing on the adventure angle is a sure sign of a brand with the heart of an Explorer - and that's Ash to a T.

A spunky column about how to live & work from anywhere, go offline & enjoy your life again.

Take Yourself to Italy, France, a Chic Cottage in Nantucket. Work Spacious, Leisurely Half Days. Do Really Great Work That Feels Good. And Find Yourself, Again—Wide-Eyed, Fulfilled, Well-Traveled, Happy...and With Damn Good Money in the Bank.

Then, live this way forever.

As this community continues to grow, it’s our intention to lead training across the world of sport, because to us #TrainingIsEverything

Introducing the all-new Selfish Nomad, building a remote career, earning a quarter million dollar income, traveling to places like the French Riviera or London’s Mayfair, staying in design-forward Airbnbs and boutique hotels, favoring exciting gastronomy and a bon vivant lifestyle, seeking out unique and authentic experiences, having plenty of space in their day to pursue art, pleasure, purpose, and redefining what it means to be a modern digital nomad in the year 2023.

Whether traveling autonomously, with a spouse, or with the family, the Selfish Lifestyle is the future of the way we live and work.

And it's an all new era.

Selfish School Helps Professionals & Families Earn a High Remote Income While Also Enjoying an Abundance of Time To:

Travel and explore Lake Como, take that painting class in town, have lazy afternoons with your family, climb that mountain, mosey around that farmer’s market, learn that French, buy those fresh-cut flowers, ride that bike through meadows, stop at that country pub, chat up the town mayor, teach your kids how butterflies work, keep that journal, cozy up with that tea, get that massage, reflect on your dreams, indulge in pure pleasure, and unlock a new way of living life.

One where work is fulfilling. Money is abundant. Ease is present. And time feels endless.

HER BRAND POSITIONING

IN THE WILD

What makes her so different from everyone else.

She doesn't teach you how to build a business, she teaches you how to build a business that allows you to travel + enjoy every drop of life. That's what differentiates her. That's what HER kindreds want. They want to cut out all the BS that steals time away from their travels and all the reasons they started their business in the first place. Those are the points her entire positioning rests on. The way she paints the after-picture is ALL Explorer!

This is the anti-broke, anti-backpack, anti-Ramen, anti-“sharing a smelly room with a guy named Sven,” anti-$5/hour-freelance-gigs, anti-“be grateful for what you’ve got” anti-“putting off travel until I can save enough money” anti-“wish I lived my life instead of reporting to some guy named Bob for forty years,” anti-dream zapper, anti-excuses, anti-boring newsletter for professionals & families who want to live & work from anywhere in the world.

Don’t Get a Job. Get an Obsession. It’s the Best Way to Be Happy With Your Work.

The Kind of Life Your Nervous System Loves

Live Better, Work Less, and Do Weird & Wonderful Shit

Build an online business without social media so you can actually enjoy your life again

Start a smart online business you can run from anywhere in the world. The Selfish Method will show you how to create a $250K side hustle based on your passions, while working 50% less and using zero social media, so you can enjoy your life more.

Selfish is Pioneering an All-New Way to Build a Lucrative Remote Career and a Spacious, Ease-Filled Life.

Online creators became just as worn down as their corporate counterparts, creating a type of self-imposed prison. Today, however, they’re seeking a new, ease-filled version of business—and an all-new lifestyle to boot: one that values time, experiences, travel, and joyful, authentic living as much as it does success.

How to Do Work You Love While Traveling the World

The framework focuses on earning two different forms of income: hard-currency income ($) and time income ($T).

It’s this dual-income framework that makes our methodology revolutionary.

Our method explores how to hit the $250K mark in 24 months or less. This provides your hard-currency income structure that earns you a generous income from anywhere in the world. ✅

The 3 Goals of The Selfish Method™:

- Earn a High 6-Figure Income Remotely

- Work Spacious, 4 Hour Half Days

- Travel 500% More

her BRAND PERSONALITY

IN THE WILD

Who she is when she's being herself.

Isn't it brilliant how she works in all these adventurous-esque references in her copy? Even when it's about filling out her contact form (which is where I pulled the last example below), she finds a way to crack a Lake Como joke. That's what an Explorer brand does. They just can't help it! Travel + adventure run through everything they do, think, and believe.

PLEASE—Take the Kinds of Risks You’ll Remember Forever

Sell Your Sofa. Put Aunt Jennie's Vase in Storage. Take the Leap. This is Your Reset Button.

"I’m Determined to Book That Trip, Spend More Time With My Family, Connect With Nature, Explore the World, and Seek Experiences That Make Me Feel Alive."

THIS 💯 SUMS UP THE CULTURAL CONSCIOUSNESS.

I'm Not Interested in Hearing About Six-Figure Success Stories Unless They Involve Sleep, Food, Vacations, and Self-Care, Too. To Me, That's True Success.

$250K+ and…let’s rent you a design-forward apartment in Florence, surrounded by incredible wine bars, ateliers, & art galleries. 🎨 🍷 🧥

$250K+ and…let’s send you to Scandinavia in the spring to write, photograph, or draw from the hazy shores of a little red summer house. ✍️ 📸 ⛵️

$250K+ and…let’s give you the ability to world school your kids in a walkable and friendly neighborhood in Portugal, France, or Scotland, surrounded by luscious parks and green space and incredible schools. 👩‍👩‍👧 🏞 ✏️

It’s more than possible.

We're Talking "$250K and Take Your Family to Ireland All Summer" Kind of Pleasure.

In fact, it's what we do.

If you're not on a train to somewhere beautiful right now, maybe you should be.

Send over a meow! We'll holler back ASAP unless we've been kidnapped by a good-looking man in a suit that looks an awful lot like George Clooney. (Why ELSE do you think anyone goes to Lake Como???)

her brand passion

IN THE WILD

TONS of the branded eye candy she's dropped on her website + across her socials.

Ash is the poster child for keeping shit memorable + simple, which is at the core of how she teaches too. Her visual brand identity is lean + lovely, primarily consisting of an iconic green color, a vintage, half-dressed woman, and a decorative font (that's really it!). Oh, and a slew of travel-inspired photography from her own adventures around the world.

I seriously doubt ANY other Explorer brand would entertain the idea of going all in on a single vintage graphic of a half-naked woman in their branding. Unique AF, right? Ash is straight FIRE! 👏

WANT MORE explorer branding inspiration?

😍

VISIT SELFISH FOREVER'S WEBSITE + INSTAGRAM

HOW YOU CAN USE ASH AMBIRGE AS INSPIRATION

IN YOUR BRANDING (EVEN IF YOU'RE NOT AN EXPLORER BRAND)

✅ Instead of obsessing over whether you should pivot or not, however small or massive that pivot is that you've been going back + forth on, make the choice to do it by the end of this week, month, or year! The sooner you let go of your outdated choices, the sooner you can find the path forward that's right for who you are TODAY. If you don't CHOOSE to pivot, you can't start plotting out that pivot... and the plan (a.k.a. strategy) that's going to turn the pivot into the "best decision you've ever made" in your business.

✅ Choose ONE color (from your palette if you have one) and make it an iconic piece of your brand by using it in every piece of content you create. Think: Selfish Forever = green, or Barbie = pink. The color repetition will create a lot more brand recognition + awareness without doing any (real) extra work - it's just dropping a COLOR!

AND HEY, IF YOU ARE An explorer BRAND

Brandish That Shit Loudly + Proudly

Your kindreds love learning from YOU because your "off the beaten path" ways are so refreshing + inspiring that it helps them expand their minds, escape their boredom, and uncover parts of themselves that they didn't know existed.

Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!