ALL THE TOP SHELF CONTENT I'VE GOT ON
And hey, if there’s ever anything I can do to inspire you to plug your ears and "la la la la" your way to knowing who you are when you're only listening to your own 67 voices, PLEASE tell me! I’m over here on the 'dark side' holding a barstool with your name on it for you. 👋
not your mother's
Give me 10 minutes and I'll get you so up close and personal with all that personality that's itching to come out that you'll wonder if I have magical powers!
(Maybe I do, maybe I don't!)
A fully-stocked copywriting vault that'll help you find your voice and grab your writing style by the balls, in as little as 30 days, even if you're suffering from years of corporate lingo damage and buried under an avalanche of personality shaming.
Personality isn’t just the quirky things about you. It’s the emotional circuitry that drives your entire being.
Brand archetypes are cheat codes you can use to figure out who you are when you shed all the have to be's, can't do's, and try to be more likes that "life" has piled on you. Grab your brand personality DNA results, if you haven't already, then swan dive into your shades of personality.
HEY, HEY, HEEEY!
The OG Solopreneur Brand Strategist & Stylist
I'm what the kids call a branding junkie.
I eat, breathe, and geek it all day, every day... when I’m not hanging out with my lil’ man, trying to lift the “I hope you have a kid just like you” curse my mother put on me.
I’ve spent the last six years studying, dissecting, and reverse engineering influential brands, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost cult-like.
I have this sixth sense when it comes to deciphering my clients' minds, mouths, and methods, which has helped me cultivate a full-fledged framework for inventing (or reinventing) a lucrative personality brand that actually satisfies the family + fun-first reasons it's being created for in the first place.
It's called Brand Genoming, and it's a product of the decades of work I’ve done on myself and the years of work I’ve done with my clients. It’s everything I’ve learned about turning an amazingly unique human being (or group of human beings) into a brand that blows minds, renews hopes, and earns business in record time.
I share hard and I share often, so please sip and snack on every morsel, this site is my love letter to you!
HERE'S A short Tasting menu of what i SPECIALIZE IN at
pick your poison