WHEN YOU'RE A
CAREGIVER archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A NATURAL-BORN GIVER!
You embody compassion and exude selflessness without even trying.
Volunteering in your community, taking care of your people, and getting involved in causes close to your heart is just second nature to you. You don’t do it because you want the credit, you do it because you genuinely care!
Your clients, customers, and community feel safe with YOU because they know you’re truly watching out for them, which is why their trust and admiration runs so deep.
ADVOCATE
SUPPORTER
ALTRUIST
YOUR natural state
Protecting and serving others
Giving without resentment
Making people feel safe and loved
YOUR state of mind
Kind
Emotionally-driven
Selfless
Grateful
Forgiving
Nurturing
Empathetic
Supportive
Thoughtful
Considerate
Altruistic
Protective
YOUR turn offs
Neglect
Self-serving
Discrimination
Aggression
Violence
Dishonesty
YOUR voice + vibe
Thoughtful
Nurturing
Concerned
Protective
Charitable
Maternal
YOUR content + offers
Take a tender, loving approach
Are laced with philanthropy
Tap into your customer's devotion
Support a cause
YOUR customers are chasing
Feelings: Loved, Cared for, Supported
Mood: Nurturing, Gracious, Genuine
Lifestyle: Equality, Giving Back, charity
caregiver celebrities
Angelina Jolie
Nelson Mandela
Princess Diana
John Lennon
Bob Marley
Paul McCartney
caregiver big brands
johnson & johnson
The Honest Company
Make-A-Wish Foundation
Walgreens
Gerber
THERE ARE Four SHADES OF A
caregiver archetype
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THE GUARDIAN
is the defender of others
They provide nurturing guidance and loving oversight to fiercely protect those in their sphere.
THE samaritan
IS SELFLESS AND KIND IN THEIR QUEST TO LOVE
They demonstrate compassion instinctually and find purpose in relieving others of their suffering.
THE HEALER
IS HIGHLY PERCEPTIVE TO OTHERS’ EMOTIONS
They act as a conduit to wholeness by creating optimal conditions for healing to happen organically.
THE ANGEL
EXUDES PURITY AND HUMILITY
They help guide others to change their lives for the better by facilitating spiritual connections and miracles.
NO MATTER WHAT SHADE OF CAREGIVER YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO NURTURE the relationships and people around YOU
the desire
to cherish things like family, safety, and memories
the BELIEF
THAT compassion never hurt anyone!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
caregiver WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
