MEET A REAL deal
Caregiver BRAND
-- Tagline --
From Our Greenhouse to Your House
their offers
IN THE WILD
Here's a snapshot of her entire offer suite.
If you're viewing this on a desktop or laptop, you can click any image below to open up a full-size version!
Bloomscape offers a ton of different plants, gifts, and plant care tools... and it's all organized into categories and searchable with criteria filters on their website... so even a plant murderer like myself can find something that'll work with my black + blue thumb. The attention they pay to eradicating the overwhelm for their customers is sooooo Caregiver of them!
P.S. The way they've staged their product photos is so Caregiver too - there's nothing lavish or fancy in any of them, just simple, neutral, warm spaces with items you'd find in your home.
their BRAND PURPOSE
IN THE WILD
Why they do what they do (beyond the money).
They're such a great example of how a Caregiver Brand can be devoted to taking care of people in an indirect way - in this case, through the enjoyment of plants in their lives. It's more about quality of life for them than it is about peddling their plants, and that shines through in everything they do. It doesn't take long to notice how deeply they care about YOU being able to enjoy plants in YOUR life.
Everyone Should Live With a Little More Green.
Bloomscape is here to help strengthen your relationship with plants. We make buying plants easy by delivering healthy, ready-to-go plants to your door and setting you up with the tips and tricks you need to help your plants thrive. Plants make life better. We make plants easy.
Our vision is a world where people and plants are connected.
We’re here to help people cultivate their plant life.
their BRAND POSITIONING
IN THE WILD
What makes them so different from everyone else.
All the references they make to parenting, family, generations, and even home... has Caregiver personality written all over them. If you scanned all of the snippets below with one blurry eye, you might even think they're talking about parenting or family culture, they're THAT consistent with their Caregiver vibes! Plants are the means, but the connection they want you to have with them is the core of their positioning.
Every point they make centers around you feeling more taken care of + like you're taking care of the planet - those Caregiver ways are what make them so different than every other online greenhouse out there.
Good for Your Plants, Great for the Planet
Making Your Home a Better Place to Live, One Potted Plant at a Time
Because we ship in boxes that hold the pot in place, you don't have to worry about your new green babies arriving smushed or spilled.
We love our plants and want to ensure that you do as well! We will happily send you a replacement plant free of charge in the unlikely event that your plant arrives dead. The replacement will arrive in a grower pot. You can simply repot this plant from the grower pot into your original Ecopot, or another same-sized pot of your choosing. Don’t worry we’ll provide instructions!
The Grow-How® Team of plant experts is here to help you become a more successful plant parent.
We come from five generations of greenhouse growers and floral industry innovators, and our roots go all the way back to ancestors who were pioneers in the Netherlands’ horticulture industry.
When you buy a houseplant from a box store or nursery, it probably spends an average of four weeks traveling from a greenhouse to a drafty warehouse on a hot or cold truck. Then, it’s shipped to a store where it likely isn’t getting the water, light, or care it needs to thrive. With Bloomscape, our plants are cared for by plant experts and kept in optimal conditions at our greenhouse where they’re shipped directly to you. So instead of your plant spending 4 weeks in an uncontrolled environment, it spends 3-4 days going from our greenhouse to your front door. This means your plants arrive healthy and already thriving.
Our plants are shipped with care and experience. We’ve learned how to keep plants at the right temperature, protect their roots, and keep them healthy while they travel from our greenhouse to your home.
Our expertise doesn’t stop once your plant leaves our greenhouse. We are here to help you with any and all of your plant care questions. From simple, customized care instructions included with your plant to real-time expert support, we want to make plant care easy. Feel free to email, chat, or tweet us any question you have — the Grow-How® Team is standing by and ready to help!
Bring a feeling of wellness into everything you create. Get premium plants delivered when and where you need them. Breathe easy with our 30-day healthy plant guarantee.
At Bloomscape, we’re building a real plant family. Get fully-grown, living room-ready plants, shipped from our greenhouse right to your door.
their BRAND PERSONALITY
IN THE WILD
Who they are when they're being themselves.
Not only do they talk the Caregiver talk, but they walk the Caregiver walk too! They're one of the most genuinely engaging brands I've seen online in ages. People regularly pose specific questions to them in their posts - including asking what plants would work for their specific circumstances - and their team (called the Grow-How® Team) ALWAYS responds... and not with generic or scripted shit either. They answer in thoughtful + specific ways that make people feel like they really do care! It's awe-inspiring to watch them do their thing all over the internet - there's not a sliver of dishonesty or self-serving in their interactions.
Rediscover the joy of plants.
Life gathers around plants.
Stay in the loop with special offers, plant-parenting tips, and more.
If you’re a new plant parent looking for a beginner-friendly plant... Monsteras are the one!
Meet your zesty new bestie…The Lemon Trees 🍋 🌿 Our Grow-How® team handpicked two varieties: Eureka Lemon Tree and Pink Variegated Lemon Tree.
Our juiciest arrival yet. Available tomorrow 07.05.23
If you’re seeing this, give your plants a shower! 🛀🌱
Grow-How® tip: don’t forget to let all the water drain out after your plant shower 💦
How often do you give your plants a shower?👇
When someone asks why I keep buying plants when I already have a jungle at home. Me: It’s not an addiction…it’s a passion 🥹🌿
Romanticize your life with plants ✨🌿
Summer is finally here☀️🪴 So we’re sharing our top summer care tips to help you nurture all that new plant growth from Spring 👇
Me showing off my plants to every person that comes over. Just plant-parent things ✨🥰
Show dads some love this Father's Day by getting them a gift that keeps on growing 🪴 Whether they’re a new plant dad or an experienced green thumb, we have a plant for them.
Dogs are the new children and plants are the new pets!
When the plant pot matches the trim »> 😍
Welcome to your new plant family 🪴💚 Safe space for all plant lovers!
their brand passion
IN THE WILD
TONS of the branded eye candy they've dropped on their website + across their socials.
If you're viewing this on a desktop or laptop, you can click any image below to open up a full-size version!
They do such a great job balancing the product (a.k.a., plants) with their purpose throughout their visual content. The way they educate with product shots - btw, their tips are genius - and connect with life shots is Caregiver branding perfection. I love the way they use tons of client-submitted photos of their plants in real-life settings because it really reinforces the hell out of their nurturing, altruistic ways.
HOW YOU CAN USE bloomscape AS INSPIRATION
IN YOUR BRANDING (EVEN IF YOU'RE NOT AN caregiver BRAND)
✅ Instead of getting lost in the adjectives that describe your archetypes, focus on the way each shade of your personality thinks + how unique YOUR THINKING is because of how unique your archetype combination is. Brand archetypes are nothing more than a tool to help you make sense of WHO YOU ARE, so use them to unpack your thoughts, ideas, and beliefs - that's where you'll find boatloads of clarity.
✅ When you're looking for design accessories for your brand identity, choose a graphic element that looks like one of the actual products or services you offer. Think: palm fronds (like the ones Boomscape uses - pictured above) if you sell potted plants, or a microphone if you offer voiceover services. Sometimes a full-blown product shot or professional shot is going to be too much for a piece of micro-content, so it's nice to have a graphic element that gives off the same contextual cues.
AND HEY, IF YOU ARE A caregiver BRAND
Brandish That Shit Loudly + Proudly
Your kindreds feel safe with YOU because they know you're truly watching out for them, which is why their trust and admiration run so deep.
Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!
To all the Caregivers who make me feel cared for + supported, I'm so grateful for YOU,
Dre Beltrami, Founder, This Digital Playground
Hitman, The Entire Internet (Since 2014)
Beer Hater, No Matter How It's Brewed (Since 1979)
NOT SURE What VIBRANT
SHADES OF BRAND
PERSONALITY
YOU ARE?
Give me 5 minutes, and I'll tell you exactly what TWO SHADES have your name written all over them!
Branding in the wild
Share this Newsletter WITH THE SOLOPRENEURS, POWER COUPLES, AND FAMILY BRANDS IN YOUR LIFE!
If you shared this with even one person you know, who's buried under a pile of internet rubble, I'd overnight you so many good vibes you could build a force field with them!