BRAND personality

Building a brand with a cult-like following of kindred spirits happens when you brandish your personality like the secret weapon it is. Take my quiz to unlock the DNA of your brand's state of mind!

BRAND IDENTITY

This turn-by-turn how-to manual outlines my entire psychology-backed approach to design, called Identity Stenciling, which is a three-phase process for identifying where your brand’s state of mind intersects with your buyer’s belief system and developing those intersections into an entire brand identity suite.

BRAND MESSAGING

The next time you sit down to write and the devilish restraints of “fact speak” start closing in, I want you to deploy these five copywriting hacks to give your words all the personality they need to become a craving for your customers.