SAGE BRAND

their offers

IN THE WILD

FLO-Living's Sage personality is really radiating off their product names. I picture a big ol' bevy of bookworms in labcoats + hair nets naming them in a pristine clean room, while they geek out over the results of their latest study. What?! I have a vivid imagination... especially when a brand paints a clear picture like this, with their names + offerings.

their BRAND PURPOSE

IN THE WILD

Why they do what they do (beyond the money).

I love how their name plays into their mission... it's all about getting you into your FLO, baby. It's very Sage of them to be "revolutionizing hormone care"... because their superpower is changing the way people THINK about things.

 FLO Living is on a mission to revolutionize hormone care and end unnecessary hormonal suffering. We are giving women the tools they need to address the root causes of their symptoms, making natural food-as-medicine care readily available, and sharing as much information as possible to ensure women can find the answers—and treatment—they’ve been missing.

3.1 billion women are suffering from chronic hormone issues. FLO Living is here to change that.

We’re proud to have already helped hundreds of thousands of women over the past decade when all else has failed them. Our vision has always been to merge evidence-based functional food and micronutrient protocols with tools, tech, and products that make fixing your hormones and syncing with your cycle easy. 

I’m on a mission to teach EVERY woman how to get In The FLO. 

That’s why I (Alisa Vitti, the Founder of FLO-Living) wrote this book—and it’s why I’m a woman on a mission to use my John Hopkins education and my work with thousands of patients and clients over the past 20 years—to help you.

their BRAND POSITIONING

IN THE WILD

What makes them so different from everyone else.

This is what I love about Sage brands - they prefer facts over feelings. Nowhere do you see them leaning into all the ooey-gooey, emotionally heavy parts of the hormone imbalances women go through. They come, very genuinely + knowledgeably from a place of data, and that's how they make the case for THEIR way of solving the problem. They lean into the SCIENCE behind solving hormone imbalances.

With FLO Living’s Cycle Syncing® Method, and personalized, scientifically backed food and supplement programs, you can do away with PMS and perimenopause symptoms, optimize your fertility, and finally feel your best — naturally.

Science-backed programs based on your unique female biology.

FLO Living is reinventing hormone care. We evaluate your symptoms and cycle to identify and treat the root causes of your hormone imbalance with a tailored food and supplement program. And then with The Cycle Syncing Method®, you’ll sync your fitness, food, and lifestyle with your cycle for long-term, optimal health.

Our supplements include the highest medical-grade dosages that can actually replenish your micronutrients vs. over-the-counter supplements that simply “top you off.”

Whether your personalized program includes more intensive interventions to get your period back or smaller steps to fine-tune your cycle, all roads lead to Cycle Syncing®, our proprietary method and the backbone of every program. The Cycle Syncing® Method will help you optimize your hormones for greater energy, clarity, and health, and keep unwanted symptoms at bay.

their BRAND PERSONALITY

IN THE WILD

I want you to notice how almost every piece of copy has a NUMBER in it. Data is a Sage brand's love language, so they're always going to back their messaging up with cold, hard stats. That's what makes them so incredibly trustworthy - they have the PROOF (without the messy pudding).

You definitely feel the "knowledgeable health professional" vibes coming out - I picture one of those "heaven-sent" doctors we all HOPE for when we're navigating new + scary health issues.

They come with the answers, but they still have this amazing "bedside manner." There's nothing clinical or cold about their copy, which is proof that you can still exhibit a deep empathy for your kindreds (which is what I prefer to call dream clients) without getting all up in the feelings, that's the beauty of the Sage personality.

80% of women struggle with hormone issues that go undiagnosed for an average of 5 years by their doctors. Your body wasn’t designed to have hormone problems. True hormonal healing is possible and it comes from nourishing your endocrine system with food and supplements.

Your cycle is telling a story that we can translate.

Female hormones are part of a logical system we can both predict and control: the endocrine system. Women also have a unique 28-day infradian rhythm, with hormone levels changing each week. For more than 20 years, we’ve studied the ins and outs of the endocrine system and developed a science-backed program to optimize each phase of your cycle.

Use food as “fertility medicine” and your body as a “fertility barometer”

Sorry not sorry for what I said when I was ovulating. 😏🥵

Ready to take control of your hormones and get in the Flo in the next 12 months?

Join the 5 million women who are already in the Flo.

Most research in health and fitness is done on MEN and not appropriate for you.

If you do HIIT interval training at the wrong time you actually trigger fat storage?

Over 47% of women struggle with hormones.

60% of women are sexually unsatisfied.

53.7% of us are unhappy at work.

Over 90% of mothers say they feel “guilty” because they’re exhausted all the time.

40% of women feel rushed in their day-to-day life.

If you know, you KNOW. 😉 #intheflo

their brand passion

IN THE WILD

All stats and little frills doesn't mean you have to look forgettable, that's for damn sure. Look how simple they've kept their visual style - a collection of line icons, a soft primary palette, paired with bright accent colors, and a couple of gradients. VOILA, something that looks as unique as it sounds!

I love how they throw in these playful nuggets like the "Little Miss" series, it totally humanizes the brand and gives it a sense of humor that honors their Sage ways.

WANT MORE sage branding inspiration?

😍

VISIT FLO LIVING's

 WEBSITE + INSTAGRAM

HOW YOU CAN USE flo living AS INSPIRATION

IN YOUR BRANDING (EVEN IF YOU'RE NOT A sage BRAND)

✅ Instead of worrying about being a data nerd... or a transformation junkie... or a silly man child... or a basic bitch... or an artsy fartsy, fabric store freak... focus on the people who love you because you are the way you are. Those are your KINDREDS and they're the only people that really matter (from a business aspect) because they're who YOU can (and will) make the biggest, baddest, "Look at you NOW!" difference for. You don't have to change shit to find your people, I promise! You just have to embrace who you are.

✅ When you're choosing + crafting visual assets (colors, logos, fonts, patterns, and accessories) for your brand, KEEP IT SIMPLE. One or two assets can go a loooong way. Think: a color palette + some iconography ONLY (no logo, no fancy fonts or anything), or a really unique (but totally readable) font/headline style + a single graphic element - like a dreamcatcher or the silhouette of yogi. The design possibilities are endless, but that doesn't mean you have to use all of them right out of the gate. Pick ONE visual asset to get started, use that shit religiously... and BOOM your content is instantly more recognizable.

AND HEY, IF YOU ARE A sage BRAND

Brandish That Shit Loudly + Proudly

Your kindreds love learning from YOU because your analytical ways + fact-based approach help give them a path to finding answers they can trust.

Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!