WHEN YOU'RE A
sage archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A RESEARCHER
+ TEACHER AT HEART!
You embody "wise beyond words" without even trying.
Being comfortable using objective + factual scientific findings allows you to challenge people to think about old problems in new ways. You don't analyze patterns, numbers, and data to find solutions because you're stuck in analysis paralysis, you do it because you love life-long learning and prefer to lead with research + data over feelings + emotions.
Your clients, customers, and community love learning from YOU because your analytical ways and fact-based fashion give them a path to finding their answers.
MENTOR
DETECTIVE
RESEARCHER
YOUR natural state
Challenging the way people think
Basing decisions on scientific findings
Leading with information over feelings
YOUR state of mind
Critical-thinking
Intelligent
Philosophical
Knowledgeable
Data-driven
Academic
Reassuring
Esoteric
YOUR turn offs
Ambiguity
Misinformation
Ignorance
Superficiality
Status Quo
Gimmicks
YOUR voice + vibe
Deep
Analytical
Factual
Researched
Humanist
Trustworthy
Wise
Decisive
Scholarly
YOUR content + offers
Challenge conventional thinking
Are laced with research
Tap into your customer's analytical brain
Intellectually stimulate
YOUR customers are chasing
Feelings: Prepared, Highly Conscious, Brilliant
Mood: Controlled, Articulate, Authoritative
Lifestyle: Life-Long Learner, Professional, Truth Seeker
sage celebrities
Bill Gates
Morgan Freeman
Sigmund Freud
Albert Einstein
Brian Williams
Mayim Bialik
Danica McKellar
Dr. Phil
sage big brands
Wall Street Journal
Morgan Stanley
Bloomberg
Harvard
Google
PBS
BBC
THERE ARE Four SHADES OF A
sage brand
01
02
03
04
THE MENTOR
IS DEVOTED TO SHARING THEIR WISDOM
Their ability to remain objective and be a good judge of character serves them well and speaks to their high level of trustworthiness.
THE DETECTIVE
SEARCHES TO UNCOVER WHAT IS HIDDEN
They possess a fondness for puzzles and have a keen eye for empirical evidence but they're also deeply intuitive and rely heavily on instinct.
THE SHAMAN
IS SPIRITUAL BUT NOT NECESSARILY RELIGIOUS
They possess a mystical power to see and tell the truth, particularly from a “higher consciousness” or alternative perspective.
THE TRANSLATOR
IS AN EXCELLENT COMMUNICATOR
They tap into universal truths by interpreting meaning and connecting patterns. Ever the intelligent messenger, they're drawn to language.
NO MATTER WHAT SHADE OF sage YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO MAKE
FACT-BASED DECISIONS
the desire
TO ANALYZE INFORMATION TO FIND SOLUTIONS
the BELIEF
THAT THE TRUTH WILL SET YOU FREE!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
sage WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷♀️
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know you’re worth it.
Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in… get out… and get back to living a wonderful life.
And you don’t want to complicate it anymore than that.
YOU change All THE RULES!
You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷♀️
It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannot—canNOT—do this alone.
