WHEN YOU'RE An
outlaw archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A RULE BREAKER
TO YOUR CORE!
You embody "zero fucks" without even trying.
Being able to take risks, share unpopular opinions, and lean into what makes you controversial allows you to very easily disrupt the status quo flying around in the mainstream. You aren't shocking or polarizing because you think it'll get you noticed, you just happen to be comfortable exposing what isn't working and reframing it in your own damn way.
Your clients, customers, and community love learning from YOU because your alternative ways are so contagious and inspiring that they help them break the rules that are making them feel like sheep.
REBEL
REVOLUTIONARY
MAVERICK
YOUR natural state
Raising hell in the name of change
Embracing what makes you controversial
Denouncing the norms flying around
YOUR state of mind
Raw
Free-thinking
Disruptive
Rebellious
Gritty
Non-conforming
Defiant
Independent
YOUR turn offs
Being Silenced
Being Fake
Power Trips
Close-Minded
YOUR voice + vibe
Candid
Straight-Shooting
Bold
Polarizing
Controversial
Anti-Mainstream
Defiant
Unapologetic
Dominant
YOUR content + offers
Expose and reframe what’s broken
Are laced with shock value
Tap into your customer’s extremism
Disrupt norms
YOUR customers are chasing
Feelings: Righteous, Inspired, Liberated
Mood: Defiant, Spicy, Free-Thinking
Lifestyle: Autonomy, Counter-Culture, Change-Maker
outlaw celebrities
Quentin Taratino
Pink
Howard Stern
Chelsea Handler
Dennis Rodman
Richard Branson
OUTLAW big brands
Harley Davidson
Diesel
MTV
WWE
Redbull
THERE ARE Four SHADES OF An
OUTLAW brand
01
02
03
04
THE ACTIVIST
FIGHTS FOR
A CAUSE
They want to radically transform some kind of economic, political, or social structure. They believe in the power of the people to affect change and they rally others behind their cause.
THE REFORMER
IS ON A QUEST TO INCITE CHANGE
Typically more understated and calculated, they're often seen in the roles of watchdog or whistleblower as they look to improve the existing system rather than destroy it completely.
THE MAVERICK
REJECTS LABELS
OF ANY KIND
With an independent streak a mile wide, they display intellect, aggression, and fearlessness while denouncing norms.
THE GAMBLER
THRIVES ON RISK
There are no limits to what they're willing to bet. Yet, they are socially adept and have great instincts.
NO MATTER WHAT SHADE OF OUTLAW YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO BE EXTREME OR SHOCKING
the desire
EXPOSE + REFRAME WHAT'S BROKEN
the BELIEF
THAT RULES ARE MEANT TO BE BROKEN!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
OUTLAW WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷♀️
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know you’re worth it.
Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in… get out… and get back to living a wonderful life.
And you don’t want to complicate it anymore than that.
YOU change All THE RULES!
You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷♀️
It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannot—canNOT—do this alone.
