WHEN YOU'RE An
outlaw archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A RULE BREAKER
TO YOUR CORE!
You embody "zero fucks" without even trying.
Being able to take risks, share unpopular opinions, and lean into what makes you controversial allows you to very easily disrupt the status quo flying around in the mainstream. You aren't shocking or polarizing because you think it'll get you noticed, you just happen to be comfortable exposing what isn't working and reframing it in your own damn way.
Your clients, customers, and community love learning from YOU because your alternative ways are so contagious and inspiring that they help them break the rules that are making them feel like sheep.
REBEL
REVOLUTIONARY
MAVERICK
YOUR natural state
Raising hell in the name of change
Embracing what makes you controversial
Denouncing the norms flying around
YOUR state of mind
Raw
Free-thinking
Disruptive
Rebellious
Gritty
Non-conforming
Defiant
Independent
YOUR turn offs
Being Silenced
Being Fake
Power Trips
Close-Minded
YOUR voice + vibe
Candid
Straight-Shooting
Bold
Polarizing
Controversial
Anti-Mainstream
Defiant
Unapologetic
Dominant
YOUR content + offers
Expose and reframe what’s broken
Are laced with shock value
Tap into your customer’s extremism
Disrupt norms
YOUR customers are chasing
Feelings: Righteous, Inspired, Liberated
Mood: Defiant, Spicy, Free-Thinking
Lifestyle: Autonomy, Counter-Culture, Change-Maker
outlaw celebrities
Quentin Taratino
Pink
Howard Stern
Chelsea Handler
Dennis Rodman
Richard Branson
OUTLAW big brands
Harley Davidson
Diesel
MTV
WWE
Redbull
THERE ARE Four SHADES OF An
OUTLAW brand
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02
03
04
THE ACTIVIST
FIGHTS FOR
A CAUSE
They want to radically transform some kind of economic, political, or social structure. They believe in the power of the people to affect change and they rally others behind their cause.
THE REFORMER
IS ON A QUEST TO INCITE CHANGE
Typically more understated and calculated, they're often seen in the roles of watchdog or whistleblower as they look to improve the existing system rather than destroy it completely.
THE MAVERICK
REJECTS LABELS
OF ANY KIND
With an independent streak a mile wide, they display intellect, aggression, and fearlessness while denouncing norms.
THE GAMBLER
THRIVES ON RISK
There are no limits to what they're willing to bet. Yet, they are socially adept and have great instincts.
NO MATTER WHAT SHADE OF OUTLAW YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO BE EXTREME OR SHOCKING
the desire
EXPOSE + REFRAME WHAT'S BROKEN
the BELIEF
THAT RULES ARE MEANT TO BE BROKEN!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
OUTLAW WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
01
02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
