innocent BRAND

her offers

IN THE WILD

Here's a snapshot of her entire offer suite.

No need to wonder what "finding the silver lining" and "making life enjoyable" looks like in an Innocent brand's offer suite - because Jordan is nailing it. Embrace Your Almost, Own Your Everyday, Soul Scripts... come on! Her offer suite is the epitome of the Innocent vibe living out loud!

her BRAND PURPOSE

IN THE WILD

Why she does what she does (beyond the money).

An Innocent brand isn't synonymous with being a simple lifestyle brand, but an Innocent brand WILL always promote a simple lifestyle - wrapped around whatever subject matter they specialize in.

Jordan's a prime example of differentiating yourself by offering simple solutions to common problems (in her case, holistic living, small business, and clean beauty). What drives her is enjoying the hell out of life. What she does is make that infinitely easier for her kindreds to do by sharing what's worked for her. She doesn't have to try to see the silver lining, that's just the lens she naturally sees life through, which is what makes her such an Innocent at heart.

I write books, podcasts, and create resources to help you cultivate a lifestyle that prioritizes your well-being as you chase your dreams.

I'm on a mission to help women step into the lifestyle they've always wanted to lead.

I started an online business 8 years ago because even back then, as a college student, I knew I wanted to be able to work from home & have flexibility when I one day would have a family.

Although I’ve done several things over the years, from Etsy to wedding photography early on to writing books to advocating for clean beauty in recent years, this has been my “why” behind everything I've ever done in business (in addition to glorifying God, of course).

Did you know the average woman puts on 12 products containing over 168 chemicals daily? Just a small reason why I’m so passionate about helping you clean up your beauty + personal care products 🫶🏼

Yes, clean beauty won’t disrupt my hormones and has helped clear my skin but the #1 reason it matters so much to me? The peace of mind I have knowing that when I kiss his face and hold him close, I don’t have to worry about potential toxins his delicate little skin might be exposed to.

If only 20-year-old me who slathered Bath and Body Works and drug store makeup all over my skin knew what I do now… 😅

her BRAND POSITIONING

IN THE WILD

What makes her so different from everyone else.

She's a pure genius at redefining what living simply looks like for a woman once she retires all the conditioning + programming that she's been force fed over the years by the beauty industry, which is positioned as an Innocent brand should be.

Redefining what family + fulfillment as a woman looks like is woven through every point she makes because what SHE specializes in is taking her kindreds (what I prefer to call dream clients) into an era where it's brave to choose simple + live happy - while everyone else is telling them to do more + buy more + learn more + MORE, MORE, MORE.

From wellness to work and everything in between, we're dishing out everything you need to know as a 20 or 30-something woman navigating the modern world.

Sift through an archive of episodes with experts in women's health, functional medicine, and various other fields to nerd out over all the ways you can support your cycle, heal your skin, manage stress, and balance your hormones.

Forget the stereotype of the 1950s housewife and embrace making your home work for you. Tune into all the episodes that walk you through tips and ideas on things like the art of hospitality and long-lost homemaking skills (that we should totally make cool again).

So while I have nothing against working or having big goals, take it from someone who achieved a lot in the world's eyes but still felt like something was missing for years: if you are happiest in your home, if your biggest dream is family (whether or not you have it yet), that is a beautiful and worthy dream, too. One worth celebrating. Even if you’re not breaking glass ceilings.

A gentle reminder to be brave enough to listen to your body and honor your biological needs this year instead of driving yourself into the ground. Slowing down isn’t lazy and it takes courage. Be brave enough to set boundaries and say no when you need to 🫶🏼

Peek into my story + why I’ve become so passionate about clean beauty + holistic living 🫶🏼

If you need help finding trustworthy brands or want to know where to start, check out my “clean beauty” highlights. And my inbox is always open if you have questions 🧡

her BRAND PERSONALITY

IN THE WILD

Who she is when she's being herself.

Everything that comes out of her mouth (ok, her keyboard) is dripping with this Innocent, "genuine sweetheart" vibe. She never comes across as presumptuous or assuming. She's always showing up from a pure place of creating the space for you to be YOU - that's an Innocent brand for ya. They don't have a judgy bone in their branding, they're genuinely virtuous from head to toe.

I'll give you the words when you have none.

Pull up a seat and get ready to cast the vision of the woman you are about to become.

Take this as your permission slip to embrace your feminity and support your biological needs in a world that makes us think we have to constantly hustle harder to succeed 🫶🏼

I wonder if we are made more beautiful by the great Artist Himself when we’re refined by the death of some things… the laying down of bad habits, dying to ourselves, releasing bitterness, and even surrendering our expectations, plans and dreams. Maybe that’s how God turns us into a masterpiece — into something more beautiful than before. Not through ease. Not through comfort. Not through everything staying the same.

Life lately 💗 And just a little reminder not to downplay what it is that God has you doing. The role you’ve been entrusted with in this season — whether that’s as a mom, teacher, small business owner, etc. — is important and meaningful work. Don’t downplay it by saying things like “oh I’m just a mom” or “oh it’s just a little side thing.”

Your calling counts. It may not be glamorous. There may be seasons you feel unseen or insignificant. But it matters more than you may realize. Live like it 🫶🏼

One of the best things we did as we waited and prayed to become parents was live life as fully as possible - even when it felt like something big was missing from our life. we volunteered. we traveled. we went to counseling and invested in our marriage. we tried new things. we simplified. we focused on our health. we rode in a hot air balloon because we wanted to.

We waited… but we didn’t wait around. we LIVED.

If you’re in a waiting season, I hope this reminds you that there’s so much life to be lived right HERE… even before you get THERE ✨

Stop trying to be fancy. Stop trying to keep up or measure up and be faithful to where you are with what you have and watch what happens.

Your worth isn’t in your motherhood. It’s in your daughterhood. 💗

The last 3 years tested my faith in ways I never imagined. I chuckle at my younger myself now… I thought I was so strong in my walk with God. Until I lost 3 babies back to back to back.

Suffering revealed so much about my heart.

A reminder that your story might look different than you thought it would but that doesn’t mean it still can’t be good. Even if that good is hard to see right now 💗

Friendly reminder that other people’s opinions don’t get to dictate your calling 🧡

Just a reminder that the answer doesn’t look like you thought it would.

Maybe you’re not stuck. Maybe you’re not behind. Maybe you’re just on divine middle ground. Maybe you’re exactly where God needs you to be right now. #ownyoureveryday

her brand passion

IN THE WILD

TONS of the branded eye candy she's dropped on her website + across their socials.

Her angelic visual identity is full-on Innocent vibes. She's got a color palette dripping with soft, feminine colors, a really playful decorative font, paired with some clean serif + sans serif fonts, a collection of hand-illustrated graphic accessories (like the potted plant below), and a selfie-inspired image style that reinforces that she's THE ONE behind this company of ONE.

I love when a brand integrates a selfie style into their branding because it's hands-down the EASIEST way to get your personality across without having to utter a word or move an inch. Look at her facial expressions... and her poses... and even the environments she's in - ALL 100% wholesome + lighthearted. There's a reason a "picture is worth 1,000 words"!

WANT MORE innocent branding inspiration?

😍

VISIT Jordan Lee Dooley's

 WEBSITE + INSTAGRAM

HOW YOU CAN USE jordan AS INSPIRATION

IN YOUR BRANDING (EVEN IF YOU'RE NOT AN innocent BRAND)

✅ Instead of feeling like you have to defend yourself for feeling + thinking the way you do about the "problem at hand," focus on redefining the entire fucking problem. The typical way of solving this problem doesn't work for YOUR kindreds because of the specific set of circumstances they're dealing with. Spend your time understanding + communicating how YOU DEFINE the problem because it sets you up (cough...positions you) to be the obvious (and really only) person to hire for the "job"... because it's clear that you actually get THEM and their unique circumstances.

✅ Squirrel away time to write (about your business and beliefs) every day... and then start sharing them! 90% of business is thinking through something + writing about it - NO JOKE. Offers, sales pages, email sequences, social posts, DMing, sales pages, ebooks, course descriptions, the list goes on... the writing NEVER stops. The more you get to know yourself, the easier it'll be to write, so build that muscle, because your words will change lives (yours included)!

AND HEY, IF YOU ARE An innocent BRAND

Brandish That Shit Loudly + Proudly

Your kindreds love learning from YOU because your wholesome + carefree ways are so contagious and inspiring that it helps them see the world through healthier shades of (rose) colored glasses.

Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!