WHEN YOU'RE A
hero archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A PEAK
PERFORMANCE MACHINE!
You embody "natural born winner" without even trying.
Having the heart + drive of a champion allows you to lead by example in a way that challenges and empowers people. You don't feed your competitive nature because you think you're better than anyone, you do it because you want people to know (for certain) that they can overcome their obstacles.
Your clients, customers, and community love learning from YOU because your unrelenting drive is so contagious and inspiring that it helps them show courage in the face of their fears.
WARRIOR
DRAGON SLAYER
COMPETITOR
YOUR natural state
Pushing yourself to reach the next level
Maintaining an unrelenting drive
Proving people wrong
YOUR state of mind
Strong
Audacious
Defying
Brave
Proud
Tough
Focused
Determined
YOUR turn offs
Self-Doubt
Indecision
Cowardice
Status Quo
Excuses
Uselessness
YOUR voice + vibe
Self-Assured
Actionable
Motivational
Defends The Underdog
Direct
Confident
Unshakeable
YOUR content + offers
Say "I dare you"
Are laced with metaphoric opponents
Tap into your customer's resilience
Activate perseverance
YOUR customers are chasing
Feelings: Victorious, Disciplined, Heroic
Mood: Elitism, Competitive, Accomplished
Lifestyle: Active, High Performance, Risk Taker
hero celebrities
Nelson Mandela
Danica Patrick
Michael Jordan
Muhammad Ali
Lance Armstrong
The Rock
John F. Kennedy
HERO big brands
Weight Watchers
Gatorade
GoPro
Spalding
Marines
ESPN
Nike
THERE ARE Four SHADES OF A
hero brand
01
02
03
04
THE WARRIOR
IS FEARLESS TO THEIR CORE
They have a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack and they are famous for being strong on strategy.
THE ATHLETE
FOCUSES ON PHYSICAL ABILITY AND MENTAL FOCUS
Disciplined and achievement-oriented, they're relentless in their pursuit of a goal. The desire to be bigger, stronger, faster, and better is ingrained in them.
THE RESCUER
HELPS THOSE IN NEED
With intuitive sensibilities and quick reflexes, they often swoop in with a heart full of bravery and become a familiar face in times of dire circumstances.
THE LIBERATOR
FIGHTS ON BEHALF OF THE DISENFRANCHISED AND POWERLESS
They champion for humanitarian rights, justice, and equality. With strong convictions and a resolute hope, they don't accept defeat.
NO MATTER WHAT SHADE OF HERO YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO MASTER YOUR ABILITIES AND SKILLS
the desire
TO OVERCOME STRUGGLES AND
INEQUALITY
the BELIEF
THAT WHEN
THERE’S A WILL, THERE’S A WAY!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
HERO WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷♀️
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know you’re worth it.
Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in… get out… and get back to living a wonderful life.
And you don’t want to complicate it anymore than that.
YOU change All THE RULES!
You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷♀️
It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannot—canNOT—do this alone.
