WHEN YOU'RE AN
Explorer archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE ADDICTED TO ADVENTURE!
You embody "establishment-free" without even trying.
Experiencing everything life has to offer makes you naturally open-minded and genuinely accepting of people's differences. You don't push boundaries in the name of self-discovery because you're wandering aimlessly, you do it because you believe adventure is a means to enlightenment.
Your clients, customers, and community love learning from YOU because your "off the beaten path" ways are so contagious and inspiring that they help them expand their minds, escape their boredom, and uncover parts of themselves that they didn't know existed.
pioneer
SUPPORTER
seeker
YOUR natural state
To veer off the beaten path to find a new one
Pushing the boundaries of self-realization
Never tiring of new things
YOUR state of mind
Independent
Non-conforming
Open-minded
Authentic
Ambitious
Energetic
Natural
Grounded
Self-sufficient
YOUR turn offs
The "Establishment"
Rules
Conformity
Alienation
Stagnation
Limitations
YOUR voice + vibe
Curious
Enthusiastic
Daring
Resourceful
Adventurous
Inquisitive
YOUR content + offers
Celebrate the journey
Are laced with self-discovery
Tap into your customer's escapism
Annihilate boredom
YOUR customers are chasing
Feelings: Liberated, Enlightened, Unique
Mood: Nature-Based, Spirited, Expressive
Lifestyle: One With Nature, Free From "The Establishment", Aimless Wanderer
Explorer celebrities
Bear Grylls
Cameron Diaz
Anthony Bourdain
Neil Armstrong
Lenny Kravitz
Harrison Ford
Explorer big brands
Discovery Channel
Trader Joes
Starbucks
Groupon
Redbull
Airbnb
REI
THERE ARE Four SHADES OF AN
Explorer brand
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THE ADVENTURER
HAS A “NO FEAR” ATTITUDE
They are known for their taste for danger and excitement — adrenaline is their lifeline.
THE PIONEER
TRAILBLAZES NEW WAYS
They are known for being the first to break ground. They’re innovative and driven to blaze new paths.
THE GENERALIST
BELIEVES PEOPLE ARE LOOKING FOR NEW EXPERIENCES
They have a very diverse set of talents and knowledge as well as a broad understanding of the world, which often earns them the label of a Renaissance man or woman.
THE SEEKER
CONTINUALLY STRIVES TO LEARN AND GROW
Tireless and ambitious, they're always on the go leaving no stone unturned in their path to find meaning. They find more joy in self-discovery than in relationships.
NO MATTER WHAT SHADE OF Explorer YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO EXPLORE WHATEVER YOU WANT
the desire
TO UNDERSTAND THEIR PURPOSE
the BELIEF
ADVENTURE IS
A MEANS OF
ENLIGHTENMENT!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
Explorer WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.