WHEN YOU'RE AN
Entertainer archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE THE LIFE OF THE PARTY!
You're a guaranteed source of belly laughs without even trying.
Being naturally clever allows you to put a playful spin on things that reframe conventional advice in a new way. You don't entertain because you want attention, you do it because you think life, and the problems that come with it, are so much sweeter when you're laughing your way through it.
Your clients, customers, and community love learning from YOU because your lighthearted ways are so contagious and inspiring that you help them drench their "situation" in a sense of humor + live their life in the moment.
jester
clown
PROVOCATEUR
YOUR natural state
Reframing concepts with humor
Leaning into shock value
Rocking a fun-loving vibe
YOUR state of mind
Inappropriate
Disruptive
Impulsive
Playful
Outrageous
Carefree
Offbeat
Funny
Enjoyment
Lightheartedness
Confident
Outside the box
YOUR turn offs
Delicate Sensitivities
Dictators
Taking Life Too Serious
Misery
YOUR voice + vibe
Clever
Politically Incorrect
Irreverent
Over The Top
High Energy
Fun Loving
Self-Deprecating
Expressive
Silly
YOUR content + offers
Take a light-hearted approach
Are laced with laughs
Help people escape their troubles
Tap into your customer's sense of humor
Push boundaries
YOUR customers are chasing
Feelings: Distraction, Amusement, Upbeat
Mood: Fun-Loving, Clever, Witty
Lifestyle: Carpe Diem, Unfiltered, Jokester
ENTERTAINER celebrities
Amy Schumer
Jim Carrey
Ashton Kutcher
Jimmy Fallon
Robin Williams
Jon Stewart
Chris Rock
ENTERTAINER big brands
Progressive
Ben & Jerrys
Old Spice
Doritos
Tru TV
Geico
M & Ms
THERE ARE Four SHADES OF An
ENTERTAINER brand
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03
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THE PERFORMER
BELIEVES A GOOD SHOW IS ALL THAT MATTERS
Quick-witted and highly adaptable, they need constant stimulation and feedback from their audience to fuel their creative tank.
THE CLOWN
ALWAYS HIGHLIGHTS THE ABSURD
They like to hide behind a disguise in order to distance themselves from serious or taboo topics so they can explore and poke fun at them.
THE PROVOCATEUR
IS NOT AFRAID TO
STIR UP CHANGE
Being as controversial and polarizing as they're charming and charismatic, they’re great communicators with an in-your-face approach.
THE SHAPESHIFTER
ACTS AS CHAMELEON
Able to navigate any situation and level of consciousness they challenge others to question their assumptions so they can start seeing things in a new light.
NO MATTER WHAT SHADE OF ENTERTAINER YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO USE LAUGHTER AS A MEDICINE
the desire
TO REFRAME CONCEPTS WITH HUMOR AND WIT
the BELIEF
THAT LAUGHTER IS A UNIVERSAL LANGUAGE!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
ENTERTAINER WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
