WHEN YOU'RE AN
Entertainer archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE THE LIFE OF THE PARTY!
You're a guaranteed source of belly laughs without even trying.
Being naturally clever allows you to put a playful spin on things that reframe conventional advice in a new way. You don't entertain because you want attention, you do it because you think life, and the problems that come with it, are so much sweeter when you're laughing your way through it.
Your clients, customers, and community love learning from YOU because your lighthearted ways are so contagious and inspiring that you help them drench their "situation" in a sense of humor + live their life in the moment.
jester
clown
PROVOCATEUR
YOUR natural state
Reframing concepts with humor
Leaning into shock value
Rocking a fun-loving vibe
YOUR state of mind
Inappropriate
Disruptive
Impulsive
Playful
Outrageous
Carefree
Offbeat
Funny
Enjoyment
Lightheartedness
Confident
Outside the box
YOUR turn offs
Delicate Sensitivities
Dictators
Taking Life Too Serious
Misery
YOUR voice + vibe
Clever
Politically Incorrect
Irreverent
Over The Top
High Energy
Fun Loving
Self-Deprecating
Expressive
Silly
YOUR content + offers
Take a light-hearted approach
Are laced with laughs
Help people escape their troubles
Tap into your customer's sense of humor
Push boundaries
YOUR customers are chasing
Feelings: Distraction, Amusement, Upbeat
Mood: Fun-Loving, Clever, Witty
Lifestyle: Carpe Diem, Unfiltered, Jokester
ENTERTAINER celebrities
Amy Schumer
Jim Carrey
Ashton Kutcher
Jimmy Fallon
Robin Williams
Jon Stewart
Chris Rock
ENTERTAINER big brands
Progressive
Ben & Jerrys
Old Spice
Doritos
Tru TV
Geico
M & Ms
THERE ARE Four SHADES OF An
ENTERTAINER brand
01
02
03
04
THE PERFORMER
BELIEVES A GOOD SHOW IS ALL THAT MATTERS
Quick-witted and highly adaptable, they need constant stimulation and feedback from their audience to fuel their creative tank.
THE CLOWN
ALWAYS HIGHLIGHTS THE ABSURD
They like to hide behind a disguise in order to distance themselves from serious or taboo topics so they can explore and poke fun at them.
THE PROVOCATEUR
IS NOT AFRAID TO
STIR UP CHANGE
Being as controversial and polarizing as they're charming and charismatic, they’re great communicators with an in-your-face approach.
THE SHAPESHIFTER
ACTS AS CHAMELEON
Able to navigate any situation and level of consciousness they challenge others to question their assumptions so they can start seeing things in a new light.
NO MATTER WHAT SHADE OF ENTERTAINER YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO USE LAUGHTER AS A MEDICINE
the desire
TO REFRAME CONCEPTS WITH HUMOR AND WIT
the BELIEF
THAT LAUGHTER IS A UNIVERSAL LANGUAGE!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
ENTERTAINER WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷♀️
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know you’re worth it.
Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in… get out… and get back to living a wonderful life.
And you don’t want to complicate it anymore than that.
YOU change All THE RULES!
You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷♀️
It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannot—canNOT—do this alone.
