WHEN YOU'RE A
Creator archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOUâRE A Master of your craft!
You embody innovation, artistic expression, and beauty without even trying.
Being highly skilled and equally artistic at what you do allows you to see new possibilities in ways that most people can't. You don't recreate + reimagine how things are done because you're vein, you do it because you want your craft to influence people to pursue their originality!
Your clients, customers, and community love learning from YOU because your freedom of self expression is so contagious and inspiring that it helps them step more fully into their own unique greatness.
Artist
writer
musician
YOUR natural state
Mastering your craft
Dismantling old systems
Creating beautiful things
YOUR state of mind
Unorthodox
Artistic
Dreamy
Experimental
Ambitious
Child-like
Unusual
Idyllic
Craftsmanship
Inspiring
YOUR turn offs
Mediocrity
Structure
Traditionalists
Fundamentalists
YOUR voice + vibe
Descriptive
Inciteful
Inventive
Unconventional
Metaphoric
Imaginative
YOUR content + offers
Champion a hands-on approach
Are laced with innovation
Tap into your customer's self-expression
Help people re-imagine themselves
Cause creativity
YOUR customers are chasing
Feelings: Seen, Celebrated, Creative
Mood: Expressive, Authentic, Poetic
Lifestyle: Craftsman, Artist, Inventor
creator celebrities
Michael Jackson
John Lennon
Walt Disney
Martin Scorsese
Vincent Van Gogh
creator big brands
Lego
Apple
Cannon
Pinterest
Crayola
Adobe
THERE ARE Four SHADES OF A
creator brand
01
02
03
04
THE visionary
IS GREAT AT STRATEGY
Bringing an enlightened perspective along with a great imagination, theyâre able to see the potential that other people miss.
THE STORYTELLER
HAS THE GIFT OF COMMUNICATION
Thriving on dramatic expression, they bring ideas to life that allow people to connect to things on deeper levels.
THE artist
CHANNELS THE INTANGIBLE INTO A TANGIBLE FORM
With a deep psychological need to express themselves, they are known for challenging conventional wisdom with unorthodox perspectives.
THE matchmaker
DISPLAYS TRAITS OF A TYPE-A PERSONALITY
This innovative self-starter is achievement oriented and strong-willed, which makes them pros at turning dreams into reality.
NO MATTER WHAT SHADE OF creator YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CANâT BE DENIED.
YOU'RE DRIVEN BY...
the need
TO CREATE BEAUTIFUL THINGS
the desire
TO IMAGINE NEW WAYS OF DEEPENING THEIR SELF-EXPRESSION
the BELIEF
THAT CREATIVITY IS A WAY OF LIFE!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
Creator WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking broncoâbrutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but thereâs no one showing you how to do that in a way that doesnât make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way thatâs fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the âif Gary Vee + Marie Forleo had a babyâ version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldnât feel like a moral crisis⊠or an act of rebellionâbut here we are. đ€·ââïž
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didnât need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know youâre worth it.
Trust that the right people will see you, hear you, get you, and say, âFUCK YEAH! Where have you been all my life?â
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU donât want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in⊠get out⊠and get back to living a wonderful life.
And you donât want to complicate it anymore than that.
YOU change All THE RULES!
Youâre not beyond real money-in-the-bank success; youâre beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easierâthe fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I donât know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professorâs tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOUâthe half-baked lasagna with lots of ooey-gooey layersâand it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I donât know what factory I was made in, but it definitely wasnât an online-friendly one. I donât âplay niceâ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. đ€·ââïž
It's why I built Brandishing YOU, the solopreneur speakeasy where Iâve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we donât have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because weâre not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannotâcanNOTâdo this alone.
