WHEN YOU'RE A
CAREGIVER archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A NATURAL-BORN GIVER!
You embody compassion and exude selflessness without even trying.
Volunteering in your community, taking care of your people, and getting involved in causes close to your heart is just second nature to you. You don’t do it because you want the credit, you do it because you genuinely care!
Your clients, customers, and community feel safe with YOU because they know you’re truly watching out for them, which is why their trust and admiration runs so deep.
ADVOCATE
SUPPORTER
ALTRUIST
YOUR natural state
Protecting and serving others
Giving without resentment
Making people feel safe and loved
YOUR state of mind
Kind
Emotionally-driven
Selfless
Grateful
Forgiving
Nurturing
Empathetic
Supportive
Thoughtful
Considerate
Altruistic
Protective
YOUR turn offs
Neglect
Self-serving
Discrimination
Aggression
Violence
Dishonesty
YOUR voice + vibe
Thoughtful
Nurturing
Concerned
Protective
Charitable
Maternal
YOUR content + offers
Take a tender, loving approach
Are laced with philanthropy
Tap into your customer's devotion
Support a cause
YOUR customers are chasing
Feelings: Loved, Cared for, Supported
Mood: Nurturing, Gracious, Genuine
Lifestyle: Equality, Giving Back, charity
caregiver celebrities
Angelina Jolie
Nelson Mandela
Princess Diana
John Lennon
Bob Marley
Paul McCartney
caregiver big brands
johnson & johnson
The Honest Company
Make-A-Wish Foundation
Walgreens
Gerber
THERE ARE Four SHADES OF A
caregiver archetype
01
02
03
04
THE GUARDIAN
is the defender of others
They provide nurturing guidance and loving oversight to fiercely protect those in their sphere.
THE samaritan
IS SELFLESS AND KIND IN THEIR QUEST TO LOVE
They demonstrate compassion instinctually and find purpose in relieving others of their suffering.
THE HEALER
IS HIGHLY PERCEPTIVE TO OTHERS’ EMOTIONS
They act as a conduit to wholeness by creating optimal conditions for healing to happen organically.
THE ANGEL
EXUDES PURITY AND HUMILITY
They help guide others to change their lives for the better by facilitating spiritual connections and miracles.
NO MATTER WHAT SHADE OF CAREGIVER YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO NURTURE the relationships and people around YOU
the desire
to cherish things like family, safety, and memories
the BELIEF
THAT compassion never hurt anyone!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
caregiver WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.
for fake's sake
You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.
for cryin' doubt loud
You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷♀️
Turns out, the way you wanted to do things all along? That was the right way.
You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.
You didn't need the hacks, formulas, or ad budget bigger than your rent.
You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.
You just needed to trust yourself.
Trust that what you love is valuable.
Trust that you can charge what you want, and people will know you’re worth it.
Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”
Luckily, you stumbled into the right bar
YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.
Not unrealistically, fairy tale easy!
Just accomplished easier, energetically + logistically speaking.
YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.
YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!
Get in… get out… and get back to living a wonderful life.
And you don’t want to complicate it anymore than that.
YOU change All THE RULES!
You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.
And you DON'T have to!
When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.
That's the kinda small creator/big impact success I can help YOU experience.
oprah called
She wants her Pedestal BACK.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!
I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.
You're not Brené Brown.
You're not Gary V.
You're not Marie Forleo.
You're not Tony Robbins.
You're not Mel Robbins.
And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.
HOW CAN I BE SO SURE
THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?
Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.
I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.
So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷♀️
It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.
INTRODUCING
Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.
This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.
Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.
But we cannot—canNOT—do this alone.
