SAGE archetype
Mentor | Detective | Researcher
You're a researcher and teacher at heart. You prefer to analyze patterns, numbers, and data to find solutions, and you're not stingy with those solutions. You love studying and understanding how the universe works and sharing what you've learned with others. Your audience sees you as an objective, factual and trustworthy source of expertise.
THEIR natural state
Challenging the way people think
Basing decisions on scientific findings
Leading with information over feelings
THEIR state of mind
Critical-thinking
Intelligent
Philosophical
Knowledgeable
Data-driven
Academic
Reassuring
Esoteric
THEIR turn offs
Ambiguity
Misinformation
Ignorance
Superficiality
Status Quo
Gimmicks
THEIR voice & vibe
Deep
Analytical
Factual
Researched
Humanist
Trustworthy
Wise
Decisive
Scholarly
THEIR content & products
Challenges conventional thinking
Is laced with research
Taps into their customer's analytical brain
Intellectually stimulates
THEIR customers are chasing
Feelings: Prepared, Highly Conscious, Brilliant
Mood: Controlled, Articulate, Authoritative
Lifestyle: Life-long Learner, Professional, Truth Seeker
creator celebrities
Bill Gates
Morgan Freeman
Sigmund Freud
Albert Einstein
Brian Williams
Mayim Bialik
Danica McKellar
Dr. Phil
creator big brands
Wall Street Journal
Morgan Stanley
Bloomberg
Harvard
Google
PBS
BBC
there are four shades of the
SAGE archetype
01
02
03
04
the
MENTOR
IS DEVOTED TO SHARING THEIR WISDOM
Their ability to remain objective and be a good judge of character serves them well and speaks to their high level of trustworthiness.
the
DETECTIVE
SEARCHES TO UNCOVER WHAT IS HIDDEN
They possess a fondness for puzzles and have a keen eye for empirical evidence but they are also deeply intuitive and rely heavily on instinct.
the
SHAMAN
IS SPIRITUAL BUT
NOT NECESSARILY RELIGIOUS
They possess a mystical power to see and tell the truth, particularly from a “higher consciousness” or alternative perspective.
the
TRANSLATOR
IS AN EXCELLENT COMMUNICATOR
They tap into universal truths by interpreting meaning and connecting patterns. Ever the intelligent messenger, they are drawn to language.
SAGE ARCHETYPES are driven by...
fact-based
FINDINGS BACKED BY SCIENCE AND RESEARCH
ANALYZING
INFORMATION TO FIND SOLUTIONS
because
THE TRUTH WILL SET YOU FREE!
DON'T KNOW your archetype?
find out by taking my BRAND PERSONALITY archetype test
