WHEN YOU'RE A
Next Door archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE AS DOWN TO
EARTH AS THEY COME!
You embody friendly and approachable without even trying.
Being so genuine that the people around you feel comfortable and understood almost immediately allows you to make really quick connections. You don't go out of your way to make people feel comfortable because you have ulterior motives, you do it because you want everyone to feel seen + heard when they're around you.
Your clients, customers, and community love learning from YOU because your honest, humble, and hardworking ways are the breath of fresh air they need in their world of suffocating BS. They find immense comfort knowing they can always count on you for pure, unadulterated practicality.
EVERYMAN
REGULAR JOE/JANE
NEIGHBOR
YOUR natural state
Bringing people together
Promoting down-home values
Making people feel like they belong
YOUR state of mind
Realistic
Dependable
Grounded
Open
Trustworthy
Approachable
Hardworking
Honest
Sensible
Authentic
Accepting
YOUR turn offs
Entitlement
Status Snobs
Pretense
Elitism
Arrogance
Isolation
YOUR voice + vibe
Genuine
Likable
Good Natured Humor
Down To Earth
Welcoming
Wholesome
Friendly
Humble
Practical
YOUR content + offers
Come free of complex concepts
Are laced with practicality
Tap into your customer's realism
Are made for the everyday
YOUR customers are chasing
Feelings: A Part Of Something, Understood, Equal
Mood: Informal, Straight-Forward, Relatable
Lifestyle: Family Culture, Planting Roots, The Simple Things
Next Door celebrities
Drew Barrymore
Matthew McConaughey
Blake Shelton
Charles Barkley
Keanu Reeves
Lady Gaga
Michelle Obama
Next Door big brands
Southwest Airlines
Chevrolet
Wrangler
Walmart
Folgers
Levis
Ikea
THERE ARE Four SHADES OF A
Next Door brand
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03
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THE CITIZEN
FEELS A DEEP RESPONSIBILITY TO THEIR COMMUNITY
They work hard for fairness, integrity, and equality, and believe there’s great value in the collective whole.
THE ADVOCATE
WORKS FOR THE GREATER GOOD OF OTHERS
Through passion and energy, they're able to unite people behind a single cause and motivate + inspire them to take action.
THE SERVANT
IS COMMITTED TO HELPING OTHERS
Whether in a subservient role or as a leader, they influence with empathy, awareness, and commitment - and expect no reward for their service.
THE NETWORKER
IS A SOCIAL BUTTERFLY
They create communities + connections for the benefit of all. With an outgoing nature, they make people feel welcome and accepted.
NO MATTER WHAT SHADE OF Next Door YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO BELONG TO SOMETHING BIGGER THAN THEMSELVES
the desire
TO FOCUS ON PRACTICALITY OVER COMPLEXITY
the BELIEF
THAT EVERYONE IS
CREATED EQUAL!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
Next Door WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
who you are
how you act
who you help
how you talk
how you look
what you offer
MORE RELEVANT. MORE LOVABLE. MORE LUCRATIVE.
THAT'S WHAT I Predict FOR YOU!
