GIRL/GUY NEXT DOOR archetype
Everyman | Regular Joe/Jane | Neighbor
You're as real and down to Earth as they come. It's not uncommon to become insta-besties with new people you meet because you have a way of making people feel comfortable and understood. Your hardworking and humble ways are a breath of fresh air for your audience which is energized by how grounded and honest you are.
THEIR natural state
Bringing people together
Promoting down-home values
Making people feel like they belong
THEIR state of mind
Realistic
Dependable
Grounded
Open
Trustworthy
Approachable
Hardworking
Honest
Sensible
Authentic
Accepting
THEIR turn offs
Entitlement
Status snobs
Pretense
Elitism
Arrogance
Isolation
THEIR voice & vibe
Genuine
Likeable
Good natured humor
Down to earth
Welcoming
Wholesome
Friendly
Humble
Practical
THEIR content & products
Is free of complex concepts
Is laced with practicality
Taps into their customer's realism
Made for the everyday
THEIR customers are chasing
Feelings: A Part of Something, Understood, Equal
Mood: Colloquial, Straight-forward, Relatable
Lifestyle: Family Culture, Planting Roots, The Simple Things
creator celebrities
Drew Barrymore
Matthew McConaughey
Blake Shelton
Charles Barkley
Keanu Reeves
Lady Gaga
creator big brands
Southwest Airlines
Chevrolet
Wrangler
Walmart
Folgers
Levis
Ikea
there are four shades of the
GIRL/GUY NEXT DOOR archetype
01
02
03
04
the
CITIZEN
FEELS A DEEP RESPONSIBILITY TO THEIR COMMUNITY
They work hard for fairness, integrity, and equality, and believe there’s great value in the collective whole.
the
ADVOCATE
WORKS FOR THE GREATER GOOD OF OTHERS
Through their passion and energy, they are able to unite people behind a single cause and motivate and inspire them to action.
the
SERVANT
IS COMMITTED TO HELPING OTHERS
Whether in a subservient role or as a leader, they influence with empathy, awareness, and commitment - and expect no reward for their service.
the
NETWORKER
IS A SOCIAL BUTTERFLY
They create communities and connections for the benefit of all. With an outgoing nature, they make people feel welcome and accepted.
