LOVER archetype

Partner | Heart Centered | Idealist

You're deeply passionate, and not just in a romantic way. You thrive on relationships and are drawn to physically and emotionally attractive people and things. You make your audience feel safe enough to tap into their inner desires and fearlessly pursue what sets their souls on fire.

THEIR natural state

Making people feel more beautiful
Doting on the people they care about
Understanding matters of the heart

THEIR state of mind

Affectionate
Emotional
Loving
Heartfelt
Vulnerable
Alluring
Sexy
Enchanting

THEIR turn offs

Plainness
Indifference
Jealousy
Solitude
Hate
Judging

THEIR voice & vibe

Intimate
Spiritual
Doting
Collaborative
Passionate
Descriptive
Indulgent

THEIR content & products

Centers around physical + emotional allure
Is laced with beautiful imagery
Taps into their customer's desirability
Pleasures the senses

THEIR customers are chasing

Feelings: Connected, Desired, Beautiful

Mood: Playful, Sensual, Sensory

Lifestyle: Deeper Attachments, Meaningful Relationships, Spiritual Love

creator celebrities

Sofia Vergara
Hugh Hefner
Sting
Marilyn Monroe
Bo Derek
Megan Fox

creator big brands

Victoria Secret
1-800-Flowers
Eharmony
Hallmark
Neil Lane
Nars

there are four shades of the

LOVER archetype

the

romantic

JUST WANTS TO BE CLOSE TO PEOPLE

Charismatic and sociable, they can be intensely emotional. They might even profess “You complete me!” - they believe so deeply in unity.

the

companion

PLACES GREAT IMPORTANCE ON RELATIONSHIPS

The type of comrade and confidante you can always turn to when you need a helping hand or a forgiving ear.

the

hedonist

IS EROTIC

AND SENSUAL

Living for pleasure and always in the moment they prefer to indulge in the more exciting things life has to offer.

the

matchmaker

HAS A DEEP UNDERSTANDING OF RELATIONSHIP DYNAMICS

Acting as a facilitator they know how to draw people together. They use strategy and intuition to spot patterns that can facilitate deeper connections.