LOVER archetype
Partner | Heart Centered | Idealist
You're deeply passionate, and not just in a romantic way. You thrive on relationships and are drawn to physically and emotionally attractive people and things. You make your audience feel safe enough to tap into their inner desires and fearlessly pursue what sets their souls on fire.
THEIR natural state
Making people feel more beautiful
Doting on the people they care about
Understanding matters of the heart
THEIR state of mind
Affectionate
Emotional
Loving
Heartfelt
Vulnerable
Alluring
Sexy
Enchanting
THEIR turn offs
Plainness
Indifference
Jealousy
Solitude
Hate
Judging
THEIR voice & vibe
Intimate
Spiritual
Doting
Collaborative
Passionate
Descriptive
Indulgent
THEIR content & products
Centers around physical + emotional allure
Is laced with beautiful imagery
Taps into their customer's desirability
Pleasures the senses
THEIR customers are chasing
Feelings: Connected, Desired, Beautiful
Mood: Playful, Sensual, Sensory
Lifestyle: Deeper Attachments, Meaningful Relationships, Spiritual Love
creator celebrities
Sofia Vergara
Hugh Hefner
Sting
Marilyn Monroe
Bo Derek
Megan Fox
creator big brands
Victoria Secret
1-800-Flowers
Eharmony
Hallmark
Neil Lane
Nars
there are four shades of the
LOVER archetype
01
02
03
04
the
romantic
JUST WANTS TO BE CLOSE TO PEOPLE
Charismatic and sociable, they can be intensely emotional. They might even profess “You complete me!” - they believe so deeply in unity.
the
companion
PLACES GREAT IMPORTANCE ON RELATIONSHIPS
The type of comrade and confidante you can always turn to when you need a helping hand or a forgiving ear.
the
hedonist
IS EROTIC
AND SENSUAL
Living for pleasure and always in the moment they prefer to indulge in the more exciting things life has to offer.
the
matchmaker
HAS A DEEP UNDERSTANDING OF RELATIONSHIP DYNAMICS
Acting as a facilitator they know how to draw people together. They use strategy and intuition to spot patterns that can facilitate deeper connections.