THAT SETTLES IT THEN, there's…

Innocent BRAND

WRITTEN ALL OVER Your PERSONALITY!

Your Personality Dossier Will Help You...

Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.

Your Personality Dossier Will Help You...

YOU’RE AS PURE AS THEY COME!

You embody "genuine sweetheart" without even trying.

Being able to see the natural beauty in e-v-e-r-y-t-h-i-n-g allows you to find the silver lining in any situation. You don't indiscriminately give things and people the benefit of the doubt because you're naive, you do it because you believe in receiving everything life throws your way with peace and gratitude.

Your clients, customers, and community love learning from YOU because your wholesome + carefree ways are so contagious and inspiring that they help them see the world through healthier shades of (rose) colored-glasses.

OPTIMIST

CHEERLEADER

UTOPIAN

YOUR natural state

Finding the silver lining in everything
Seeing the natural beauty in everyday things
Taking a natural approach

YOUR state of mind

Moral
Modest
Wholesome
Happy
Loyal
Relaxed
Radiant
Excited
Harmonious
Honest

YOUR turn offs

Cynicism
Theatrical Reactions
Attention Seekers
Negativity

YOUR voice + vibe

Simple
Upbeat
Lighthearted
Optimistic
Cheerful
Humble
Pure

YOUR content + offers

Offer simple solutions to common problems
Are laced with nostalgia
Tap into your customer's wholesome nature
Make life enjoyable

YOUR customers are chasing

Feelings: Happiness, Gratitude, Restored

Mood: Chill, Value-driven, Organic

Lifestyle: Personal Utopia, New Beginning, Spiritual Oneness

Innocent celebrities

Taylor Swift
Mr. Rogers
Jennifer Aniston
Julie Andrews
Michael J. Fox
Zooey Deschanel
Sandra Bullock

Innocent big brands

Sesame Street
Nintendo WII
Whole Foods
Coca Cola
Charmin
Snuggle
Dove

THERE ARE Four SHADES OF A

Innocent brand

THE CHILD

IS BURSTING WITH ENERGY AND A POSITIVE ATTITUDE

They demonstrate an unwavering belief in the goodness of humanity and are open to possibilities. Their curious nature tends to bring out the best in those around them.

THE DREAMER

IS SWEPT AWAY BY POSSIBILITIES

They communicate abstract ideas with the help of a vivid imagination. Possessing the faith of a child, they prefer to live in the paradise of their mind.

THE IDEALIST

IS A CATALYST FOR POSITIVE CHANGE

They’re driven by the belief that individuals can make the world a better place and the possibility of positive change. They spread ideals of harmony and peace, cooperation and collaboration.

THE MUSE

IS A SOURCE OF INSPIRATION

They serve as a conduit to knowledge and understanding - a true spreader of motivation.

NO MATTER WHAT SHADE OF Innocent YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.

YOU'RE DRIVEN BY...

the need

TO SPREAD MORE PEACE + HAPPINESS

the desire

to FIND NATURAL BEAUTY IN EVERYDAY THINGS

the BELIEF

THAT TO BE FREE, YOU HAVE TO BE YOU!

ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR

Innocent WAYS

PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS

guru shmooroo

Forcing yourself into the soulless 6-figure funnels, formulas, and frameworks the Guru Pipeline is peddling feels like choking down a broken glass sandwich while being strapped to a bucking bronco—brutally agonizing.

for fake's sake

You want the freedom to show up, say the things, take up the space, and build your business the way YOU want to... but there’s no one showing you how to do that in a way that doesn’t make you feel sleazy, plastic, or phony.

for cryin' doubt loud

You want to create in a way that’s fun, feel-good, and aligned. But every time you try, your inner critics bully you into watering everything down until it feels like the “if Gary Vee + Marie Forleo had a baby” version of YOU.

NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS

TO 'BE YOURSELF' ONLINE

or, how that translates into THE RIGHT PRODUCTS, PEOPLE, AND POSITIONING FOR YOUR BUSINESS

Being healthy, happy, and ethical while running your business shouldn’t feel like a moral crisis… or an act of rebellion—but here we are. 🤷‍♀️

Turns out, the way you wanted to do things all along? That was the right way.

You never needed the sales scripts, the urgency countdown timers, or the 57-step launch strategy that made your skin crawl.

You didn't need the hacks, formulas, or ad budget bigger than your rent.

You didn’t need to act like a guru, scale to infinity, or pretend you had it all figured out.

You just needed to trust yourself.

Trust that what you love is valuable.

Trust that you can charge what you want, and people will know you’re worth it.

Trust that the right people will see you, hear you, get you, and say, “FUCK YEAH! Where have you been all my life?”

Luckily, you stumbled into the right bar

YOU WANT MAKING MONEY TO
Feel Good + Be Easier. PERIOD.

Not unrealistically, fairy tale easy!

Just accomplished easier, energetically + logistically speaking.

YOU don’t want to spread yourself across a bunch of time-consuming busy work, soul-sucking tactics, or personality-stripping productivity hacks that don't light you up + make you more financially secure.

YOU want to turn your laptop/camera/microphone/power tools/equipment on, pour your thoughts + ideas out, make a real damn difference in lives, and GET PAID for that shit!

Get in… get out… and get back to living a wonderful life.

And you don’t want to complicate it anymore than that.

YOU change All THE RULES!

You’re not beyond real money-in-the-bank success; you’re beyond sacrificing your health, happiness, and ethics for a paycheck.

And you DON'T have to!

When you're true to who you reeeeeally are, being a solopreneur gets easier—the fun, feel-good choices become obvious, and the fun, feel-good people start showing up.

That's the kinda small creator/big impact success I can help YOU experience.

oprah called

She wants her Pedestal BACK.

I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground, but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed with the idea of making a living online, I'm here to help!

I know the internet makes you feel like you have to perch yourself on some bedazzled pedestal, wearing a professor’s tweed jacket (with elbow patches, of course), wide-rim glasses perched on your nose, and a killer presentation ready to deliver to a captivated crowd, but the BIG hitch in that giddy-up: You're not Oprah.

You're not Brené Brown.

You're not Gary V.
You're not Marie Forleo.

You're not Tony Robbins.
You're not Mel Robbins.

And you don't have to be to experience the kinda success YOU want. You get to be YOU—the half-baked lasagna with lots of ooey-gooey layers—and it will be more than enough.

HOW CAN I BE SO SURE

THAT BEING Yourself CAN BE THE WHOLE DAMN STRATEGY?

Because I've never been able to measure up to any idea of "normal," "marketable," or even "likable" by mass standards.

I know it's hard to believe that a nutcase like me exists, but I do things very differently than 97.6% of the internet, and it means I've had no choice but to figure out how to "la la la la la" the internet advice away + be fearless about doing shit my own unhinged, experimental, ME-shaped way.

So, I don’t know what factory I was made in, but it definitely wasn’t an online-friendly one. I don’t ‘play nice’ with any of the capitalist BS the "system" tells me to do, and yet somehow, I still grow in every way possible. It must be a bug in my software. 🤷‍♀️

It's why I built Brandishing YOU, the solopreneur speakeasy where I’ve been stockpiling every feral, rule-breaking, delightfully unhinged way to build a business that actually feels like YOU.

INTRODUCING

Welcome to the anti-guru, anti-mainstream, anti-hustle, anti-extra steps, and anti-anthing-that-doesn't-feel-good, underground speakeasy. Secret handshake incoming.

This is a safe place where we don’t have to explain ourselves, justify our wild ideas, or apologize for wanting something beyond the crusty old business playbook that'll never make sense or work for US.

Because we’re not here to build a business that drains us, chains us, or turns us into burnt-out capitalism chew toys. We're here to build fun, feel-good businesses that support fun, feel-good lives.

But we cannot—canNOT—do this alone.