Warrior | Dragon Slayer | Competitor
You're a peak performance machine who eats, breathes, and sleeps determination. You have the heart and drive of a champion, which is probably why you're a natural born winner. Your audience is constantly inspired by you and deeply respects how you lead by example as you challenge and empower them to show courage in the face of fear.
THEIR natural state
Showing courage in the face of fear
Maintaining an unrelenting drive
Proving people wrong
THEIR state of mind
THEIR turn offs
THEIR voice & vibe
Defends the underdog
THEIR content & products
Says "I dare you"
Is laced with metaphoric opponents
Taps into their customer's resilience
THEIR customers are chasing
Feelings: Victorious, Disciplined, Heroic
Mood: Elitism, Competitive, Accomplished
Lifestyle: Active, High Performance, Risk Taker
John F. Kennedy
creator big brands
there are four shades of the
TO THEIR CORE
They have a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack and they are famous for being strong on strategy.
PHYSICAL ABILITY AND MENTAL FOCUS
Disciplined and achievement-oriented, they are relentless in their pursuit of a goal. The desire to be bigger, stronger, faster, and better is ingrained in them.
With intuitive sensibilities and quick reflexes, they often swoop in with a heart full of bravery and become a familiar face in times of dire circumstances.
BEHALF OF THE DISENFRANCHISED AND POWERLESS
They champion for humanitarian rights, justice, and equality. With strong convictions and a resolute hope, they do not accept defeat.