HERO archetype
Warrior | Dragon Slayer | Competitor
You're a peak performance machine who eats, breathes, and sleeps determination. You have the heart and drive of a champion, which is probably why you're a natural born winner. Your audience is constantly inspired by you and deeply respects how you lead by example as you challenge and empower them to show courage in the face of fear.
THEIR natural state
Showing courage in the face of fear
Maintaining an unrelenting drive
Proving people wrong
THEIR state of mind
Strong
Audacious
Defying
Brave
Proud
Tough
Focused
Determined
THEIR turn offs
Self-doubt
Indecision
Cowardice
Status Quo
Excuses
Uselessness
THEIR voice & vibe
Self-assured
Actionable
Motivational
Defends the underdog
Direct
Confident
Unshakeable
THEIR content & products
Says "I dare you"
Is laced with metaphoric opponents
Taps into their customer's resilience
Activates determination
THEIR customers are chasing
Feelings: Victorious, Disciplined, Heroic
Mood: Elitism, Competitive, Accomplished
Lifestyle: Active, High Performance, Risk Taker
creator celebrities
Nelson Mandela
Danica Patrick
Michael Jordan
Muhammad Ali
Lance Armstrong
The Rock
John F. Kennedy
creator big brands
Weight Watchers
Gatorade
GoPro
Spalding
Marines
ESPN
Nike
there are four shades of the
HERO archetype
01
02
03
04
the
WARRIOR
IS FEARLESS
TO THEIR CORE
They have a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack and they are famous for being strong on strategy.
the
ATHLETE
FOCUSES ON
PHYSICAL ABILITY AND MENTAL FOCUS
Disciplined and achievement-oriented, they are relentless in their pursuit of a goal. The desire to be bigger, stronger, faster, and better is ingrained in them.
the
RESCUER
HELPS THOSE
IN NEED
With intuitive sensibilities and quick reflexes, they often swoop in with a heart full of bravery and become a familiar face in times of dire circumstances.
the
LIBERATOR
FIGHTS ON
BEHALF OF THE DISENFRANCHISED AND POWERLESS
They champion for humanitarian rights, justice, and equality. With strong convictions and a resolute hope, they do not accept defeat.