WHEN YOU'RE A
hero archetype
you're a Different kind of brand!
Your Personality Dossier Will Help You...
Figure out what makes you 10x's more qualified to help your dream clients than everyone else who does what you do.
Your Personality Dossier Will Help You...
YOU’RE A PEAK
PERFORMANCE MACHINE!
You embody "natural born winner" without even trying.
Having the heart + drive of a champion allows you to lead by example in a way that challenges and empowers people. You don't feed your competitive nature because you think you're better than anyone, you do it because you want people to know (for certain) that they can overcome their obstacles.
Your clients, customers, and community love learning from YOU because your unrelenting drive is so contagious and inspiring that it helps them show courage in the face of their fears.
WARRIOR
DRAGON SLAYER
COMPETITOR
YOUR natural state
Pushing yourself to reach the next level
Maintaining an unrelenting drive
Proving people wrong
YOUR state of mind
Strong
Audacious
Defying
Brave
Proud
Tough
Focused
Determined
YOUR turn offs
Self-Doubt
Indecision
Cowardice
Status Quo
Excuses
Uselessness
YOUR voice + vibe
Self-Assured
Actionable
Motivational
Defends The Underdog
Direct
Confident
Unshakeable
YOUR content + offers
Say "I dare you"
Are laced with metaphoric opponents
Tap into your customer's resilience
Activate perseverance
YOUR customers are chasing
Feelings: Victorious, Disciplined, Heroic
Mood: Elitism, Competitive, Accomplished
Lifestyle: Active, High Performance, Risk Taker
hero celebrities
Nelson Mandela
Danica Patrick
Michael Jordan
Muhammad Ali
Lance Armstrong
The Rock
John F. Kennedy
HERO big brands
Weight Watchers
Gatorade
GoPro
Spalding
Marines
ESPN
Nike
THERE ARE Four SHADES OF A
hero brand
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THE WARRIOR
IS FEARLESS TO THEIR CORE
They have a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack and they are famous for being strong on strategy.
THE ATHLETE
FOCUSES ON PHYSICAL ABILITY AND MENTAL FOCUS
Disciplined and achievement-oriented, they're relentless in their pursuit of a goal. The desire to be bigger, stronger, faster, and better is ingrained in them.
THE RESCUER
HELPS THOSE IN NEED
With intuitive sensibilities and quick reflexes, they often swoop in with a heart full of bravery and become a familiar face in times of dire circumstances.
THE LIBERATOR
FIGHTS ON BEHALF OF THE DISENFRANCHISED AND POWERLESS
They champion for humanitarian rights, justice, and equality. With strong convictions and a resolute hope, they don't accept defeat.
NO MATTER WHAT SHADE OF HERO YOU MATCH UP WITH, THERE ARE Three TRUTHS THAT CAN’T BE DENIED.
YOU'RE DRIVEN BY...
the need
TO MASTER YOUR ABILITIES AND SKILLS
the desire
TO OVERCOME STRUGGLES AND
INEQUALITY
the BELIEF
THAT WHEN
THERE’S A WILL, THERE’S A WAY!
ALL OF THIS OOEY-GOOEY GOODNESS MEANS, YOUR
HERO WAYS
PRESENT A UNIQUE SET OF Problems WHEN IT COMES TO THE WAY YOU DO BUSINESS
guru shmooroo
When you're trying to make something out of the funnels, formulas, and frameworks the Guru Pipeline is peddling, it feels like being force-fed a broken glass sandwich while being strapped to a bronco.
for fake's sake
You’re ready to find yourself, be yourself and establish yourself as an expert + the obvious choice... but there’s no one showing you how to do that in a way that doesn’t make you feel phony, sleazy, or plastic.
for cryin' doubt loud
It’s hard to find your people, land on your specialty, and figure out your positioning when every thought and idea you have is hijacked by self-doubt the moment you touch social media.
NO ONE Ever TALKS ABOUT THE PROCESS OF FIGURING OUT WHAT THE HELL IT MEANS
TO 'BE YOURSELF' ONLINE
or, how that translates into THE PERFECT PURPOSE, PEOPLE, AND POSITIONING FOR YOUR BUSINESS
Proposal after proposal… declined.
Invoices unsigned.
Potential clients ghosting.
Discovery calls melting into nothing.
That’s what happens when you try to shove a bunch of bullshit into your business that isn’t you - it poisons the possibilities.
luckily, you stumbled into the right bar
I refuse to let you piss away your potential because you can't find your way out of the self-limiting scenarios going on in your head.
I just can’t allow it! I’m the broad who’s going to plant seeds of certainty that’ll make those limiting beliefs a distant memory.
You can drown your life in high notes, your inbox in love notes, and your checking account in bank notes without going course-broke or chasing some single white guy's idea of success.
And it doesn't have to cost you the fun or family-time you started your business for in the first place.
HOW CAN I BE SO SURE
THAT YOU CAN BECOMe a profitable Guilty Pleasure WITHOUT SHAMING the PERSONALITY OUT OF YOU or getting lost in details + DOUBTS that don't matter?
HEY, HEY, HEEEEEY!
I'M DRE BELTRAMI
FUN FACT: BRANDING IS about creating a specific experience for a specific pocket of people 🥳
Officially, I’m a Brand Strategist + Stylist buuuut I’m really more of a dating coach for brands of the "company of one" (or a few) variety. My specialty is helping solopreneurs and family-owned businesses create customer experiences that look, sound, and feel, like the obvious choice for their dream clients.
I’ve spent the last seven years studying, dissecting, and reverse engineering influential brands of all sizes, across 100's of niches — everything they do, how they do it, and how it's received — to figure out what makes a brand contagious... almost addictive.
I've been lucky enough to use what I've learned to help dozens of clients + hundreds of students just like you escape the single white guy idea of success + establish themselves as a well-paid expert without getting lost in mountains of competitor research + months of inspiration boards.
I don’t know what internet god I should thank for plucking you out of the Guru Pipeline and dropping you into my branding playground but I want you to know that whether your heart is sinking, your head is exploding, or you're just plain feeling so hopelessly overwhelmed that you're impossible to brand, I'm here to help!
Let’s make your business so magnetic it can barely leave the house without getting swarmed by potential suitors.
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02
03
THE PATH TO YOUR
RELEVANT BRAND
IS THREE Simple STEPS AWAY
IF YOU'RE Ready TO
TAKE THE STRAITJACKET OFF OF YOUR PERSONALITY
SO YOU CAN BUILD THE relevant, lovable, and lucrative “company of one” that's right for you + your dreams clients...
(say Hellooo! to the sign you've been looking for)
INTRODUCING
The only “company of one” branding bar on the internet that takes you decision-by-decision through the process of turning your
passion, personality, and profitability goals into reliable income that makes a difference for you and your family every month.
You're not like everyone else... now it's time to capitalize on that! There’s no one to model. No one to emulate. It’s your mind, mouth, and methods that are going to get you where you're trying to go.
who you are
how you act
who you help
how you talk
how you look
what you offer
MORE RELEVANT. MORE LOVABLE. MORE LUCRATIVE.
THAT'S WHAT I Predict FOR YOU!
