ENTERTAINER archetype
Jester | Clown | Provocateur
You're the life of the party, and a non-stop source of belly laughs. You'll do just about anything for a laugh, even if it's at your expense, because you think life is so much sweeter when you're laughing through it. Your audience loves how you help them live in the moment and drench everything in a sense of humor.
THEIR natural state
Reframing concepts with humor
Leaning into shock value
Rocking a fun-loving vibe
THEIR state of mind
Inappropriate
Disruptive
Impulsive
Playful
Outrageous
Carefree
Offbeat
Funny
Enjoyment
Laughter
Confident
Outside the box
THEIR turn offs
Delicate sensitivities
Dictators
Taking life too serious
Misery
THEIR voice & vibe
Clever
Politically incorrect
Irreverent
Over the top
High energy
Fun loving
Self-deprecating
Expressive
Silly
THEIR content & products
Takes a light-hearted approach
Is laced with laughs
Helps people escape their troubles
Taps into their customer's sense of humor
Pushes boundaries
THEIR customers are chasing
Feelings: Distracted, Amused, Upbeat
Mood: Fun-loving, Clever, Witty
Lifestyle: Carpe Diem, Unfiltered, Jokester
creator celebrities
Amy Schumer
Jim Carrey
Ashton Kutcher
Jimmy Fallon
Robin Williams
Jon Stewart
Kristin Bell
creator big brands
Progressive
Ben & Jerrys
Old Spice
Doritos
Tru TV
Geico
M & Ms
there are four shades of the
Entertainer archetype
01
02
03
04
the
PERFORMER
BELIEVES A GOOD SHOW IS ALL THAT MATTERS
Quick-witted and highly adaptable, they need constant stimulation and feedback from their audience to fuel their creative tank.
the
CLOWN
ALWAYS HIGHLIGHTS THE ABSURD
They like to hide behind a disguise in order to distance themselves from serious or taboo topics so they can explore and poke fun at them.
the
PROVOCATEUR
IS NOT AFRAID
TO STIR UP CHANgE
Being as controversial and polarizing as they're charming and charismatic, they’re great communicators with an in-your-face approach.
the
SHAPESHIFTER
ACTS AS CHAMELEON
Able to navigate any situation and level of consciousness they challenge others to question their assumptions so they can start seeing things in a new light.
