ENTERTAINER archetype

Jester | Clown | Provocateur

You're the life of the party, and a non-stop source of belly laughs. You'll do just about anything for a laugh, even if it's at your expense, because you think life is so much sweeter when you're laughing through it. Your audience loves how you help them live in the moment and drench everything in a sense of humor.

THEIR natural state

Reframing concepts with humor
Leaning into shock value
Rocking a fun-loving vibe

THEIR state of mind

Inappropriate
Disruptive
Impulsive
Playful
Outrageous
Carefree
Offbeat
Funny
Enjoyment
Laughter
Confident
Outside the box

THEIR turn offs

Delicate sensitivities
Dictators
Taking life too serious
Misery

THEIR voice & vibe

Clever
Politically incorrect
Irreverent
Over the top
High energy
Fun loving
Self-deprecating
Expressive
Silly

THEIR content & products

Takes a light-hearted approach

Is laced with laughs

Helps people escape their troubles

Taps into their customer's sense of humor

Pushes boundaries

THEIR customers are chasing

Feelings: Distracted, Amused, Upbeat

Mood: Fun-loving, Clever, Witty

Lifestyle: Carpe Diem, Unfiltered, Jokester

creator celebrities

Amy Schumer
Jim Carrey
Ashton Kutcher
Jimmy Fallon
Robin Williams
Jon Stewart
Kristin Bell

creator big brands

Progressive
Ben & Jerrys
Old Spice
Doritos
Tru TV
Geico
M & Ms

there are four shades of the

Entertainer archetype

the

PERFORMER

BELIEVES A GOOD SHOW IS ALL THAT MATTERS

Quick-witted and highly adaptable, they need constant stimulation and feedback from their audience to fuel their creative tank.

the

CLOWN

ALWAYS HIGHLIGHTS THE ABSURD

They like to hide behind a disguise in order to distance themselves from serious or taboo topics so they can explore and poke fun at them.

the

PROVOCATEUR

IS NOT AFRAID

TO STIR UP CHANgE

Being as controversial and polarizing as they're charming and charismatic, they’re great communicators with an in-your-face approach.

the

SHAPESHIFTER

ACTS AS CHAMELEON

Able to navigate any situation and level of consciousness they challenge others to question their assumptions so they can start seeing things in a new light.