MEET A REAL deal
Creator BRAND
-- Tagline --
75 Years of Perfecting Paint
their offers
IN THE WILD
Here's a snapshot of her entire offer suite.
If you're viewing this on a desktop or laptop, you can click any image below to open up a full-size version!
Farrow & Ball offer a wide variety of paint, wallpaper, and professional color consultancy services, which are all searchable by room on their website.
their BRAND PURPOSE
IN THE WILD
Why they do what they do (beyond the money).
It's not about decorating for them, it's about being able to beautify your spaces without negatively impacting the planet - THAT's the heart of a Creator for ya, they're always rethinking how to get things done MORE creatively.
From recyclable paint tins to our responsibly sourced wallpapers, making sure that our paint and paper are as kind as possible to the environment and the people who use them is at the heart of everything we do.
We’re dedicated to perfecting the art of paint. We use the highest quality ingredients, precise formulas, and industry-leading technology to create high-performance paint for every project.
We’re constantly refining our paint and process, striving for even better coverage, even longer-lasting results, and even easier application. Every tin of paint has nine quality checks before leaving our manufacturing site. In fact, we have such high expectations, the accuracy of our tests is higher than the industry standard. Paint colour matching simply can’t compare.
Part of our commitment to making the best paint possible is a commitment to being considerate of the world around us while we do it. We’ve signed up for science-based targets and we’re working hard on lots of ways to minimize our impact on the planet.
their BRAND POSITIONING
IN THE WILD
What makes them so different from everyone else.
The way they talk about creating, crafting, and inspiring has Creator brand written all over it. They have this way of establishing their unrivaled expertise without coming off as superior or corporate, and that's because they lead with the beautification that their kindreds are craving. A true Creator Brand is always going to wrap its points around the artistic nature of what they do, and they've done this flawlessly in their messaging.
Their color mastery is as central a theme in their copy as the environmental impact they're so passionate about, proving that Creator brands can back their craftsmanship with a cause without sacrificing their artistic ways
Across Facebook, Twitter, Instagram, Pinterest, and now TikTok, we’re sharing real homes from Farrow & Ball users all over the world and insider advice direct from our experts. All this to inspire you to create a home you can’t wait to share, too.
Our dedication to the environment informs everything we do, from sourcing our raw materials to helping you recycle the leftovers from your projects. Our entire range is designed with this in mind, helping all of us to create more beautiful homes using less energy and fewer resources.
In-person or over a video call, our Colour Consultants will use their unrivaled understanding of colour, light, and our finishes to help you create a space you love. Whether you want a colourful beachside home, a tasteful townhouse, or a Scandi-style studio, a Farrow & Ball colour consultancy gives you everything you need for the perfect palette.
We’re proud to be known around the world for our approach to colour. We work closely with other creative thinkers and tastemakers, from interior designers to iconic establishments, and use this wealth of industry knowledge to help you create your perfect look.
No one else understands colour like we do. We use a precise blend of different pigments to create the colours you know and love. This balance is carefully crafted and checked by our experts to make sure each tin is exactly the colour they designed.
We use twelve exclusive pigments, all specifically selected for their colour intensity. We take colour seriously, so naturally, we only accept the very best. By using these same pigments to make every colour in our palette, all our shades combine effortlessly, making it easy for you to put together a cohesive colour scheme.
their BRAND PERSONALITY
IN THE WILD
Who she is when she's being herself.
Leave it to a Creator Brand to inspire the hell out of you. It's so true to their personality to explain things from a place of passion, and that's a big part of what makes them so unassuming yet metaphoric. I read countless posts on Farrow & Ball's socials where they addressed people's color + design questions with so much insight and specificity that it felt like a friend was responding (and let me tell you, their people love them because of it).
The time + care they take to engage and inspire their customers + community is like no other paint and wallpaper brand on the planet... and that's in large part because of their Creator personality (and all that it comes with), and the cause they're so passionate about.
More proof that regardless of whether you're corporate, solopreneur, small business, or anywhere in between... personality + passion make a HUGE difference in every part of your business.
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Paint is like coffee. The colour is the froth on the top, but it’s the quality of the rest of the cup that makes it taste good.
This #IndiaYellow utility room complete with dog shower has certainly raised the bar as a multi-functional yet beautiful space.
Feeling blue, but in a good way 💙
Say hello to #eurosummer decor. A trend defined by a bold colour palette reminiscent of carefree summers ☀️
Unexpected but undoubtedly effective, these colour pairings are here to inspire you to think outside of the box for your next scheme.
Too cute not to share, we love seeing your four-legged friends in your #FarrowandBall homes 🐾
One of our most frequently asked questions is "What colour and finish should I paint my hallway?".
There's a lot to consider when making this choice, from varying light conditions and small spaces to clashing colours from adjoining rooms.
To make life easier, head to our link in bio for all of the hallway inspiration you'll need and if you're still stuck, leave a question in the comments and we'll do our best to help.
Meet your new favourite neutral. With red-based undertones that glow in the sunlight, #OxfordStone creates an earthy and uplifting finish wherever it's used.
To be filed under: Dream Utility Room
This week we're celebrating all things yellow with 3 ways to introduce sunshine shades into your home ☀️
Small yet perfectly formed, this #GreenSmoke pantry painted in all-new Dead Flat is the epitome of beauty meeting practicality.
their brand passion
IN THE WILD
TONS of the branded eye candy she've dropped on their website + across their socials.
If you're viewing this on a desktop or laptop, you can click any image below to open up a full-size version!
There's no way to browse their website + socials and not walk away feeling inspired to color your world more true to who YOU ARE. Notice how they don't really use any defining brand assets beyond their logo. They're such a good example that you don't have to over-design your brand identity when your craft is all the artistic touches you need.
Almost all of the images they use to promote their products + services are from happy customers who can't help but brag about their end result.
HOW YOU CAN USE farrow & ball AS INSPIRATION
IN YOUR BRANDING (EVEN IF YOU'RE NOT A creator BRAND)
✅ Instead of forcing your business ideas into some mission statement that means nothing to your kindreds (what I prefer to call dream clients), focus on the REAL DEAL difference you can help them make in their everyday lives. THAT'S where you're going to find the big, beautiful idea that makes you the obvious choice (for YOUR kindreds), over everyone else who's claiming to be able to help them.
✅ If a picture is worth 1,000 words, a picture of a happy customer (themselves or the specific end result, like a newly painted room) is worth a million. Encourage your students + clients to send you photos of themselves using your products - whether they're digital or tangible. Offer incentives, integrate the encouragement into your onboarding, check-ins, and wrap-ups. THEN, share them all over the internet, bragging about your kindreds. Let them sell more kindreds on YOU (and the end result you got them). These kinds of photos are super compelling + totally free marketing content.
AND HEY, IF YOU ARE A creator BRAND
Brandish That Shit Loudly + Proudly
Your clients, customers, and community love learning from YOU because your freedom of self-expression is so contagious and inspiring that it helps them step more fully into their own unique greatness.
Don't rob them of that realness, because THAT'S what makes YOU so delightfully different, ridiculously relevant, and unbelievably validating to YOUR people!
To all the Creators who put self-expression at the forefront, I'm so grateful for YOU,
Dre Beltrami, Founder, This Digital Playground
Hitman, The Entire Internet (Since 2014)
Beer Hater, No Matter How It's Brewed (Since 1979)
NOT SURE What VIBRANT
SHADES OF BRAND
PERSONALITY
YOU ARE?
Give me 5 minutes, and I'll tell you exactly what TWO SHADES have your name written all over them!
Branding in the wild
Share this Newsletter WITH THE SOLOPRENEURS, POWER COUPLES, AND FAMILY BRANDS IN YOUR LIFE!
If you shared this with even one person you know, who's buried under a pile of internet rubble, I'd overnight you so many good vibes you could build a force field with them!