advocate | supporter | altruist
You're a natural born giver who embodies compassion. You exude an aura of selflessness, love volunteering, taking care of people, and getting involved in causes close to your heart. Your audience feels safer knowing you're watching over them, which is why their trust and admiration runs so deep.
THEIR natural state
Protecting and serving others
Giving without resentment
Making people feel safe and loved
THEIR state of mind
THEIR turn offs
THEIR voice & vibe
THEIR CONTENT + products
Takes a tender, loving approach
Is laced with philanthropy
Taps into their customer's devotion
Supports a cause
their customers are chasing
Feelings: Loved, Cared for, Supported
Mood: Nurturing, Gracious, Genuine
Lifestyle: Equality, Giving Back, charity
caregiver big brands
johnson & johnson
The Honest Company
there are four shades of the
is the defender of others
They provide nurturing guidance and loving oversight to fiercely protect those in their sphere.
IS SELFLESS AND KIND IN ITS QUEST TO LOVE
They demonstrate compassion instinctually and find meaning in relieving others’ of their suffering.
IS HIGHLY PERCEPTIVE TO OTHERS’ EMOTIONS
They act as a conduit to wholeness by creating optimal conditions for healing to happen organically.
EXUDES PURITY AND HUMILITY
They help guide others’ to change their lives for the better by facilitating spiritual connections and miracles.