caregiver archetype
advocate | supporter | altruist
You're a natural born giver who embodies compassion. You exude an aura of selflessness, love volunteering, taking care of people, and getting involved in causes close to your heart. Your audience feels safer knowing you're watching over them, which is why their trust and admiration runs so deep.
THEIR natural state
Protecting and serving others
Giving without resentment
Making people feel safe and loved
THEIR state of mind
Kind
Emotionally-driven
Selfless
Grateful
Forgiving
Nurturing
Empathetic
Supportive
Thoughtful
Considerate
Altruistic
Protective
THEIR turn offs
Neglect
Self-serving
Discrimination
Aggression
Violence
Dishonesty
THEIR voice & vibe
Thoughtful
Nurturing
Concerned
Protective
Charitable
Maternal
THEIR CONTENT + products
Takes a tender, loving approach
Is laced with philanthropy
Taps into their customer's devotion
Supports a cause
their customers are chasing
Feelings: Loved, Cared for, Supported
Mood: Nurturing, Gracious, Genuine
Lifestyle: Equality, Giving Back, charity
caregiver celebrities
Angelina Jolie
Nelson Mandela
Princess Diana
John Lennon
Bob Marley
Paul McCartney
caregiver big brands
johnson & johnson
The Honest Company
Make-A-Wish
Walgreens
Gerber
there are four shades of the
caregiver archetype
01
02
03
04
the
guardian
is the defender of others
They provide nurturing guidance and loving oversight to fiercely protect those in their sphere.
the
samaritan
IS SELFLESS AND KIND IN ITS QUEST TO LOVE
They demonstrate compassion instinctually and find meaning in relieving others’ of their suffering.
the
healer
IS HIGHLY PERCEPTIVE TO OTHERS’ EMOTIONS
They act as a conduit to wholeness by creating optimal conditions for healing to happen organically.
the
angel
EXUDES PURITY AND HUMILITY
They help guide others’ to change their lives for the better by facilitating spiritual connections and miracles.
caregiver ARCHETYPES are driven by...
nurturing
relationships and people around them
sentimental
things like family, safety, and memories
because
compassion never hurt anyone!
DON'T KNOW your archetype?
find out by taking my BRAND PERSONALITY archetype test
